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Published by Martin Schwimmer

One Last Look at the Fake Puma Ad

By Marty Schwimmer on April 16, 2003
Posted in Uncategorized

An article from Slate on the fake Puma ad and a different way of looking at tarnishment – subviral marketing.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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