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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Example of Secondary Meaning in Color

By Marty Schwimmer on March 28, 2003
Posted in Uncategorized

New UPS logo, discussed here.  UPS press release on new logo here.  Background of old logo, desgined by Paul Rand, discussed here.  Track your UPS package here.  Episode of LARRY SANDERS where Artie’s son quits job in entertainment to join UPS in order to wear brown shorts discussed here.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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