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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

One More Reason Not to Use Descriptive Terms

By Marty Schwimmer on December 11, 2002
Posted in Uncategorized

The European Court of Justice ruled last week that cigarettes cannot be marketed with the terms MILD or LIGHT.  Japan Tobacco’s MILD SEVEN brand has a problem.  The ECJ decision seems to say “You can always pick another trademark.”

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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