Check out VERTU, a subsidiary of NOKIA, selling a $21,000 phone. I agree with Wired’s assessment, that this is an attempt at the first luxury brand in telecommunications. We will see more luxury versions of electronic items which are accessories – PDAs and to a lesser extent, laptops. I don’t think we will see luxury desktop PCs soon (because CEOs are in a reduced psotion to ask for $100,000 status symbols).