Were I to file for TRADEMARK BLOG as a trademark, and if the PTO  were to refuse the application under Trademark Act Section 2(e)(1) on the grounds that TRADEMARK BLOG  merely describes an ingredient, quality, characteristic, function, feature, purpose or use of the relevant goods/services, then I would proffer a copy of this article from ABANET.ORG referring to the TRADEMARK BLOG as a popular “blawg.”