September 2002

The Wall Street Journal reports today that Nasdaq has changed its name from the initial cap Nasdaq to NASDAQ “for the sake of consistency with our logo and our brand identity.”  Brand consultant as caps lock button.  The brand identity is suffering – the term NASDAQED is being used in the media as a synonym

Rosie has resigned from ROSIE.  This AdAge article indicates that G+J (publisher of the soon to be named something else magazine), has lined up new names for what once was called McCALLS magazine.  Always ready to provide esoteric trademark ramifications of tawdry public spectacles, the Blog provided this preview way back on August 9.

Via IDG:  An adult media company wishes to purchase the NAPSTER trademark and domain name to establish an adult P2P network.