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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

FTC vs. Pay Per Performance Search Engines

By Marty Schwimmer on July 2, 2002
Posted in Uncategorized

The FTC has warned operators of various major search engines that they have to make it clearer that companies have paid to be included in web search results.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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