Read this article from Brandchannel’s site on the accepted practice of ambush marketing. Is purchasing a competitor’s name as a search term on a pay-for-performance search engine (such as overture.com) different (legally, as opposed to ethically)?
Read this article from Brandchannel’s site on the accepted practice of ambush marketing. Is purchasing a competitor’s name as a search term on a pay-for-performance search engine (such as overture.com) different (legally, as opposed to ethically)?