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Published by Martin Schwimmer

Question for Discussion: Keyword Purchase as a Species of Ambush Marketing

By Marty Schwimmer on May 29, 2002
Posted in Uncategorized

Read this article from Brandchannel’s site on the accepted practice of ambush marketing.  Is purchasing a competitor’s name as a search term on a pay-for-performance search engine (such as overture.com) different (legally, as opposed to ethically)?

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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