Video distributed in YouTube illustrating adword abuse (worth the 9 minutes).
Search Engines
Class Action Suit Against Yahoo For ‘Syndication Fraud’
By Marty Schwimmer on
Posted in Search Engines
Text of Complaint in Crafts by Veronica v. Yahoo, filed in the District Court of New Jersey on Monday.
Washington Post coverage here.
‘Google Sued In Israel For Search Ad Trademark Dispute’
By Marty Schwimmer on
Posted in Search Engines
Search Engine Watch: ‘Google Sued In Israel For Search Ad Trademark Dispute.’
Mark Cuban on ‘What Is Click Fraud’?
By Marty Schwimmer on
Posted in Search Engines
Mark Cuban discusses the definition (and extent) of click fraud. He gives several examples:
“[Click Fraud is] a click by a system or person on a page designed to circumvent the advertiser’s intent. In otherwords, advertisers are spending their money in order to get results. They have directed money to PPC advertising to get…
Aussie Adwords Dispute
By Marty Schwimmer on
Posted in Search Engines
IPKat: “Aussie Adwords And True-Blue Pans‘ (Telstra purchases keyword reflecting name of competitor).
Aussie barrister Warwick Rothnie comments here.
Law Font comments here.
SDNY: Keyword Purchases Not Trademark Use
By Marty Schwimmer on
Posted in Search Engines
Merck and MSD Technology v. Mediplan Health Consulting, 05 CV 3650 (DC) (SDNY March 30, 2006).
Prof. Tushnet commentary here.
Prof. Goldman commentary here.
Keyword Ad Purchase May Be Trademark Infringement
By Marty Schwimmer on
Posted in Search Engines
Technology & Marketing Law Blog: ‘Competitor’s Keyword Ad Purchase May Be Trademark Infringement’ (discussing District of Minnesota case Edina Realty v. TheMSLonline.com).
Google Sued Over Page Rank
By Marty Schwimmer on
Posted in Search Engines
Technology & Marketing Law Blog: Google Sued Over Rankings – KinderStart.com v. Google.
Google Giveth And Taketh Away
By Marty Schwimmer on
Posted in Search Engines
‘Internet Trademark Suits and the Demise of ‘Trademark Use’
By Marty Schwimmer on
Barrett, ‘Internet Trademark Suits and the Demise of ‘Trademark Use,‘ 39 U.C. Davis L. Rev. 371 (2006). Abstract:
“The Internet has provided countless new ways for ingenious businesses and individuals to refer to a plaintiff’s mark in a manner that impacts the plaintiff’s business. These new methods may not directly associate the mark…