In a longer post of Prof Goldman’s, he supplies some links discussing, in his view, rising anger of SEO firms with the Rip-Off Report, and allegations that Google somehow favors it.
Search Engines
Second Circuit Against The Rest Of The Country re: Keywords As Use In Commerce
By Marty Schwimmer on
Posted in Search Engines
Prof. Goldman: Kentucky Court Votes Keyword Ads = TM Use In Commerce:
Either way, this case reinforces the pattern that Second Circuit-controlled courts aren’t finding trademark use in commerce from keyword triggering and all other courts are. In that respect, this ruling is reminiscent of the American Airlines v. Google ruling, where the court declined
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“The Legal Tangle Of Competitive Keyword Advertising”
By Marty Schwimmer on
Posted in Search Engines
1-800 Contacts Sues LensWorld For Keyword Advertising
By Marty Schwimmer on
Posted in Search Engines
Prof Goldman: “1-800 Contact Sues LensWorld For Keyword Advertising”
In any case, the LensWorld lawsuit is a garden-variety advertiser-vs.-advertiser keyword advertising lawsuit. Based on the limited data we have, I’m guessing the Utah federal court will deem keyword advertising a trademark use in commerce, but after that, who knows? The only twist here is
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What Search Marketers Should Know About Trademark Law
By Marty Schwimmer on
Posted in Search Engines
“MoveOn.org Reverses: Allows Critical Ads on Google”
By Marty Schwimmer on
Posted in Search Engines
Wired.com: “MoveOn.org Reverses: Allows Critical Ads on Google“:
“The left-leaning political advocacy group, MoveOn.org, is backing down in a flap over the use of its name in online advertisements, permitting an influential Republican senator to criticize the organization in a reelection ad on Google’s search engine.
“We don’t want to support a…
What’s The Story With These Google Ads Purporting To Link To My Site?
By Marty Schwimmer on
Posted in Search Engines
Let me ask you guys something. As an exercise, I purchased some keywords that have to do with trademark law for ads that promote The Trademark Blog.
I use MyBlogLog, which identifies URLs that readers clicked on to get to my site. One such URL is:
http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-4171260820145196&dt=1192178573625&lmt=1192178573&prev_fmts
=728x90_as&format=300x250_as&output=html&correlator=1192178572531&channel=5765682001&
url=http://www.wwe.com/divasearch/competitions/res
If you click on that URL…
EDNY: Purchase of Keyword Not Use in Commerce
By Marty Schwimmer on
Posted in Search Engines
Prof Goldman: “Yet Another NY Court Says Keyword Ads & Metatags Aren’t TM Use in Commerce – S&L Vitamins v. Australian Gold.”
American Blinds Throws In Towel
By Marty Schwimmer on
Posted in Search Engines
Prof Goldman: American Blinds-Google Settles:
“After almost four years of litigation, the American Blinds lawsuit ended today with a stunning victory for Google. According to a copy of the settlement agreement sent to me, Google isn’t paying any money to settle the dispute, and the settlement merely says that American Blinds won’t sue Google…
American Airlines Sues Google Over Keywords
By Marty Schwimmer on
Posted in Search Engines
Prof Goldman: “American Airlines Sues Google Over Keyword Ads” (copy of complaint included):
“Well, this is interesting. It’s not unusual for a trademark owner to sue Google for keyword-triggered ads–been there, done that. However, the fact that American Airlines pulled the trigger catches my attention. Many trademark owners who have sued Google had…