IHT: “ Joint Promotion Adds Stickers To Sweet Smell Of Marketing“:
“Guests at Omni luxury hotels will find small scented stickers on the front pages of their free copies of USA Today. A blackberry aroma will suggest that the guests start the day at their hotels with a cup of Starbucks coffee “paired with
Exclusively Blue
Textile World reports that Linq Industrial Fabrics has registered the color blue. Reg. no. 3097115 covers: synthetic resinous fabrics for use in the manufacturer of bulk container in the nature of bags and wraps for industrial use.”
The description of the mark (pictured above) in the registration is:
“The color blue is claimed as a
Five Sensational Types Of Trademarks?
We discussed ‘taste’ trademarks last week here.
Counterfeit Chic discusses the protection of scent, today.
‘Sight’ trademarks comprise 99.99% of all trademarks (my estimate).
Sound trademarks occur every so often (Intel’s ‘bah buh bo bah’, MGM’s lion roar, Tarzan’s yell, various jingles).
What about touch? Can a distinctive texture designate origin? (the feel
You’ve Smelled The Rest, Now Smell The Best
Another excuse to run the picture of the ‘You’ve Tried The Rest, Now Try The Best’ pizza chef. Does anyone know the history of this graphic?
Via IPKat, a Lithuaian company claims that it has secondary meaning in the smell of pizza.
Protecting The Lego Brick
Shape Blog: LEGO 101: protection, disputes, litigation.
How Do You Protect The LIVESTRONG Bracelet?
Discussion on Shape Blog here.
Announcing SHAPE BLOG
We are proud to announce the start of SHAPE BLOG, a joint venture of the IP law blogs ReThink (IP), the TTABlog, and the Trademark Blog.
The Shape Blog has two subjects.
The first subject is an ‘inter-disciplinary’ analysis of the protection of design and three-dimensional objects. Practitioners experienced in trademark,
EC’s CFI Turns Up Nose At Smell Trademark
Odor trademark stinks? Application for trademark consisting in part of ‘the smell of strawberry’ rejected by Court of First Instance of the EC, on grounds that the smell can’t be graphically represented (Eden v. OHIM). OHIM smells a rat? Smell trademark application makes no scents?