Bloomberg LP apparently uses the trademark PENGBO in China. It has sued two Chinese companies for using that mark. The article doesn’t explain why Bloomberg uses that trademark.
This may be completely missing the issue in this case, but some Western companies use neither a translation nor a transliteration (characters that produce the phonetic equivalent

From Friday’s Wall Street Journal (sorry, I’m running behind), an article (no free online version available) entitled ‘China’s Logo Crackdown,’ discussing the absence of infringements of the logo for the 2008 Beijing Olympics. The question is raised: if China can effectively stop the infringement of one trademark, can it effectively stop the infringement of other