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Published by Martin Schwimmer

Initial Interest Confusion

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S.D. Ohio: Metatags as Per Se Trademark Infringement

By Marty Schwimmer on February 6, 2006
Posted in Initial Interest Confusion

Technology & Marketing Law Blog: Metatags as Per Se Trademark Infringement.
Tdata Inc. v. Aircraft Technical Publishers, 2006 WL 181991 (S.D. Ohio Jan. 23, 2006).

Law Review Article on Initial Interest Confusion

By Marty Schwimmer on December 10, 2005
Posted in Initial Interest Confusion

Initial Interest Confusion: Standing at the Crossroads of Trademark Law by Jennifer Rothman, Cardozo Law Review, Vol. 27, p. 105, 2005,
Abstract:
While the benchmark of trademark infringement traditionally has been a demonstration that consumers are likely to be confused by the use of a similar or identical trademark to identify the goods or services…

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