ND Cal District Judge denies Apple’s motion for preliminary injunction regarding Amazon’s use of APP STORE FOR ANDROID.  The Court denied to hold whether APP STORE is a generic term, but rather held that Apple failed to show a likelihood of confusion (noting that Apple failed to show that APP STORE was a strong mark).  In the discussion of the dilution count, the Judge indicated that APP STORE is more ‘descriptive’ than ‘distinctive.’

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