FIRESIDE GLOW and FIRESIDE WARMTH Not Confusingly Similar For Air Fresheners By Marty Schwimmer on September 15, 2010 Posted in Likelihood of Confusion I agree with John at TTABlog. The Board’s decision that FIRESIDE GLOW is not confusingly similar to FIRESIDE WARMTH for identical goods, is surprising, and may be the result of ‘working the ref.’