Ralph Lauren ran a photo of a model that seems obviously re-touched (the photo, not the model). A website ran the photo in order to ridicule it. Ralph Lauren sent a DMCA letter to the site and another which reported on the photo. The website re-printed the photo and the DMCA letter. Sites like mine re-printed the photo and reported on the controversy. Ralph Lauren released a statement that the image was ‘mistakenly released’ and was ‘inconsistent with our creative standards and brand values.’ Then it was reported that the model was fired for being too fat.