Jim Brown sued EA, publisher of Madden Football video game, re use of avatar that resembled Brown. Image was used in game but not in promotional material for game. Judge dismisses case on First Amendment grounds. Background on on-going disputes between atheltes and EA here. You can use TIGER WOODS and TONY TWIST as search terms on the Trademark Blog search tool to the right, to learn more on the general subject of use of athletes’ images.
Jim Brown Decision