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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Hearts on Fire v Blue Nile re Keywords

By Marty Schwimmer on June 26, 2008
Posted in Search Engines

Hearts on Fire alleges that Blue Nile purchased ‘hearts on file’ as keyword, and used that term in the text of its ads, but does not offer HEARTS ON FIRE diamonds.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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