Steiner Sports operates the Last Licks chain of ice cream/sports memorabilia stores, where I take my kids after baseball or soccer unless it’s just before dinner. Steiner licensed the MLB Players Choice mark and associated ‘Players Rights’ that cover use of the rights of publicity of three or more active Major Leage Baseball players on one product. The license term expired and Steiner allegedly continued use. MLB Players have now sued in the Southern District of NY.

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