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The Trademark Blog

Published by Martin Schwimmer

“UK Cracks Down on Word-of-Mouth With Tough Restrictions”

By Marty Schwimmer on April 28, 2008
Posted in False Advertising

AdAge: “UK Cracks Down on Word-of-Mouth With Tough Restrictions“:

Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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