WSJ: “The Turf War Over a Dance Craze“:

Alexandre Barouzdin, a 31-year-old party promoter who used to work in the finance industry, says he has spent about $47,000 to trademark the Tecktonik brand. He says he recently quit his job as an assistant trader at Merrill Lynch & Co. so he could promote it around the world.

But see a US trademark search for TECKTONIK.