Lacoste vs Dentist? By Marty Schwimmer on January 6, 2008 Posted in Famous Marks Vogue UK: “Lacoste Has Little To Smile About After Losing Its Copyright (sic) Case – Against A Dental Practice”: French fashion giant Lacoste has lost its court battle against a Gloucestershire-based dental practice, after arguing in court that the surgery’s use of a crocodile logo was too similar to the famous trademark found on its polo shirts. Class 46 blog commentary here.