“Facebook Faces Legal Questions Over ‘Facebook Ads‘”:
“On their respective blogs . . . GWU Law professor Dan Solove and Minnesota Law professor William McGeveran have issues with the new program. McGeveran points out that this may be illegal under a 100-year-old New York privacy law. The statute says that “any person whose name, portrait, picture, or voice is used within this state for advertising purposes or for the purposes of trade without the written consent first obtained” can sue for damages. What’s more, such a use is a criminal misdemeanor.”