WSJ Law Blog: “Rocker Threatens To Sue“:
“Jon Bon Jovi — born John Bongiovi – has sent a cease-and-desist letter to beverage maker Mijovi. The New Jersey rocker apparently saw a Mijovi drink at a Red Bank cafe and thought it was too similar to his own name. He then enlisted his lawyer Peter Laird to fire off a missive to the company. We haven’t seen a copy, but we hope it opened with, “You give coffee-based energy drinks a bad name!””