Cybersquatters risk punitive damages of $100,000 per name to divert traffic through use of a confusingly similar domain name. Universal Tube of Pennsylvania, which sells machines for making metal tubes, owns the domain name UTUBE.COM. It received 65 million hits in August, most of them, no doubt, intended for YouTube. And is it happy? No.
Universal Tube is now suing YouTube for the costs it is incurring getting slammed by all that traffic. Apparently very few people looking for LonelyGirl videos can be converted into customers for tube-making machinery.