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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

EASY.COM Easily Registrable In U.K.

By Marty Schwimmer on March 16, 2006
Posted in Inherent Registrability

UK Patent Office decision dismissing opposition to EASY.COM in inherent registrability grounds. Decision rests on viewing the mark as a whole and not on a finding of secondary meaning. Notable finding: consumers are trained at this point to view [example].com as a trademark.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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