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Jan/16

Text of Decision in LV v My Other Bag – LV Ordered To Find Parody Funny


my-other-bag-beige-zoey-tote-product-1-16432681-3-104253920-normal

classic-zoey-mono2

hyundai lv basketball

Followers of the legal treatments of parodies of trademarks may want to skip immediately to footnote 4 of the decision.

You see the top two pictures above? One side of the bag says ‘My Other Bag …” and the other side is a depiction of an LV bag. Get it? Ok, that’s fair use. LV’s causes dismissed.

You see the picture of the ‘LV’ basketball? The SDNY ruled in 2012 that that was actionable. And now this SDNY court says in footnote that it won’t follow Hyundai.

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