15
May/13

WOODCHUCK CIDER v WOODCHUCK COFFEE


woodchuck ciderwoodchuck coffee

Woodchucks is apparently the name for hardy Vermonters.

woodchuck cider

One Response to “WOODCHUCK CIDER v WOODCHUCK COFFEE”

  1. Daddyman12 says:

    Woodchuck’s Hard Cider Trademark description is very specific as to what it is seeking to trademark. The oval band, the word marks of Woodchuck Hard cider and the style of type. Although it could be said that some similarities exist because of the use of the word “Woodchuck” and an oval being used. The word marks do not wrap around the oval and the oval is not banded, like the trademark. To say that the trademark encompasses Woodchuck Coffee because both are for human consumption it not a right that is given by the trademark. They have specifically sought the trademark for hard cider under alcoholic beverages at the time that Woodchuck coffee was opening. Their fear is not that their current brand identity has been damaged, but rather as they expand to a broad range of food and consumer products, confusion at a local level may result. They only filed recently for securing the word “Woodchuck” as it applies to these broad-reaching products. The mark is live but not registered yet. formal complaints could be made that Woodchuck is too broad to trademark.

    My thought is that Woodchuck Hard Cider does not have a strong case and will end up losing their folksy Vermont-based reputation as they get depicted as a bully goliath owned by a foreign conglomerate – and losing their right to use “Woodchuck” for future brands.

    I think they should quietly and quickly settle with Woodchuck Coffee and move on..