3
Jun/05

Reputation Management Case Study: AMBY BABY


Blogging Baby is reporting on a running story regarding a blog’s report on an allegedly defective product (in this case the AMBY BABY swing), and the manufacturer’s attempts to, it seems, squelch the story by alleging trade libel, and the backlash to that attempt.  I think this is an interesting case study in customer relations in the age of the blogosphere (note, for example, how the customer is able to widely disseminate photos of the part in question). As of today, a Blogging Baby’s post (with the words ‘defect allegations’ in the title) is among the first Google hits for the term AMBY BABY.  Via Calcanis Weblog.

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