24
Nov/03

Trademarks in the Movies: Weekend Wrap-Up


Master and Commander:  J. Welch reports that there were no visible brand names on cannons, cannon balls, swords, etc.

Looney Tunes, Back in Action:  The heroes are lost in the desert.  They then see a shimmering Wal-Mart.  One character asks: “Is that a mirage or just clever product placement.?”  After stocking up on essentials in the Wal-Mart, Daffy Duck says: “It sure was nice of Wal-Mart to give us all this food, drink and clothing in exchange for us saying Wal-Mart over and over.”  Acme Products were also mentioned a lot.

Austin Powers Goldmember (saw it on Tivo):  Two men in Tokyo running from Godzilla-looking giant lizard.  1st man: Run! It’s Godzilla! 2d man : No, due to International Copyright Law, it only looks like Godzilla, but it isn’t! 1st man: Let’s run as if it were Godzilla! 2d man (winking at camera): But it isn’t Godzilla!  Both men then run away screaming.  There is also an on-going Preparation H joke.

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