November 2003

Front page article in today’s Wall Street Journal on rivalry licensing, the practice by which Universities allow their sports team mascots to be seen defeated in some way by mascots of rival Universities (for a fee).  Depicted here, the Auburn Tiger strangling the Alabama elephant and vice versa.  One argument for allowing the practice is that if

‘K Street’ is an HBO drama in which political consultants (and real-life husband and wife) James Carville and Mary Matalin play ‘slightly fictionalized’ versions of themselves.  The show trades on verisimilitude – Carville and Matalin interact with real politicians (playing themselves) and refer to real events that occured only weeks before air-date.  In the most

Trademarks often start life as the surnames for talented individuals, but to become perennial luxury trademarks, such as TIFFANY, CHANEL, CARTIER, or VUITTON, the trademark owner must find a succession of talented individuals to maintain the quality that customers come to expect.  This week Gucci was affected by the news that star designer Tom Ford

The NY Times (free registration required) today reported on a surge in forged counterfeit coupons  The surge is attributable in part to the distribution of coupons over the Internet.  As a result, retailers are declining to honor coupons that appear to have been created on copiers or printers. Consumer marketing consultant and syndicated columnist Martin Sloane cautions