

Front page article in today’s Wall Street Journal on rivalry licensing, the practice by which Universities allow their sports team mascots to be seen defeated in some way by mascots of rival Universities (for a fee). Depicted here, the Auburn Tiger strangling the Alabama elephant and vice versa. One argument for allowing the practice is that if



Trademarks often start life as the surnames for talented individuals, but to become perennial luxury trademarks, such as TIFFANY, CHANEL, CARTIER, or VUITTON, the trademark owner must find a succession of talented individuals to maintain the quality that customers come to expect. This week Gucci was affected by 


