4
Mar/03

Brand As Navigator


StatMarket reports that direct navigation – typing a URL into a browser’s address bar, or using a bookmark, is increasingly being used to access a website, at the expense of links and search engines.  Direct navigation is used 64%, up from 53% a year ago.  Links and search engines are being used 35%, up from 46%. I would have liked to see the breakdown between URL’s and bookmarks but this article doesn’t provide it.

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