18
Aug/02

Dinosaurs Favored Generics And That's What Killed Them


I will report without comment this article from The Times of India, which contains the sentence “the arrival of the “brand” in the past century has prompted brain evolution.”  That scary thought aside, the article refers to the on-going research into the scientific basis for brand-positioning and the two key concepts of trademark law, infringement and dilution.  Thanks to Xplane for this.

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