June 2008

I will be speaking on “Intellectual Property Issues and New Media” at the IP Law Summer Institute for Michigan’s Institute of Conitnuing Legal Education on July 19 on beautiful Mackinac Island. Topics will include the usual suspects: social media, viral marketing, virtual environments. Info here.

Plaintiff uses the mark UTAH LIGHTHOUSE in connection with goods and services that critque Mormonism. There has been extensive history between plaintiff and the LDS faith. Defendant FAIR responds to such critiques, and created a parody website that was similar in appearance to that of Plaintiff. Defendant used domain names such as UTAHLIGHTOUSE.COM to direct…

Someone filed application77/171330 for SEO covering “Marketing services in the field of computers in the nature of providing marketing services for the benefit of others by compiling advertising campaigns, promotional services, and consulting for customers.” Several third parties opposed, alleging, among other things, that SEO is a generic term standing for ‘search engine optimization.’…

It’s good preparation for witnesses to advise them not to tell jokes and never, never use irony. Out of context, irony reads badly. The same goes for sleaking to the press. Take this quote in the IHT article “Dress for Less and Less” which discusses how price pressure has force items such as…