November 2004

Wired article about the waning power of brands.  Interesting graphs on declining premiums that certain brands command.  The argument is, in part, that product information, widely disseminated on the Internet, undermines brand loyalty.

Amazon is seeking resumes for the position of Senior Maanger of ‘Personality Lines.’  The job calls for ‘developing and executing innovative ideas and concepts with regard to exclusive celebrity-focused products on Amazon.com.’  Via Craigslist.

Tiger Woods, through a corporation, purchased a yacht, which he named ‘Privacy.’   In the contract of sale, the vendor was allowed to orally disclose that it had sold a yacht to Tiger Woods, but pretty much any other use of the Woods name was prohibited.  The vendor allegedly printed up brochures naming Woods, and distributed photos to