Consumer WebWatch, a project of Consumer Union, has released a study entitled: “False Oracles: Consumer Reaction to Learning the Truth About How Search Engines Work.” It reports its major findings as:
1. Most participants had little understanding of how search engines retrieve information from the Web or how they rank or prioritize
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Todays Times reports that U-Haul has lost a trademark and copyright case in the Eastern District of Virginia against WhenU.com, a purveyor of pop-up advertising. According to the article, no decision has been released as of yet.
Meanwhile, via InternetNews.com, a report that Overstock.com has sued Gator, the leading pop-up company.