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April 13, 2008

"Rings of Dissent"

olympic rings trademark.jpg

NY Times: "Rings of Dissent":

Baron Pierre de Coubertin, founder of the modern Olympic Games, probably didn't have this in mind when he came up with a logo of interlocking rings in 1913, a logo incorporated into the Olympic flag in 1920. The rings stand for the five continents (North and South America share a ring, and Antarctica lacks eligible bipeds). But how tempting those rings are when it comes to protest, particularly against China, host of the 2008 Games. Alterations of the rings have highlighted grievances as the Olympic torch has made its way from city to city in the last couple of weeks: Free Tibet; stop the genocide in Darfur; independence for the Uighurs in Western China.

April 04, 2008

Text of Notice of Opposition Filed by Apple Computer Against NYC re Use of Apple Logo

Read this doc on Scribd: Not of Opp Apple v nyc apple logo

Magenta T v Magenta Mobile

t-mobile-vs-engadget-mobile.png

Engadget:"Deutsche Telekom / T-Mobile demands Engadget Mobile discontinue using the color magenta":

So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.

March 27, 2008

What Can Brown Do To You?

UPS, owner of, inter alia, registration in "What Can Brown Do For You?", sues lawyer named Brown who used 'See What Brown Can Do For You" and "See What Brown Can Find For You."

Read this doc on Scribd: complaint ups brown

February 06, 2008

Risque Use of Risque

Adult video chain Risque sues defendant for use of RISQUE on adult video, on infringement and dilution grounds.

Risque Video and Top Ten Video v. Super Video Plus et. al., 2:08-cv-00569-ER (ED Penn Feb 5 2008).

December 31, 2007

New York Continues To Not Love Santa Barbara

NY State Dept of Economic Development v. I Love Santa Barbara (NDNY Dec 27 2007) (Appeal of TTAB decision denying NY's opposition to use of "I (Heart) Santa Barbara).

December 18, 2007

The Week In Dogs

Dog correspondents Ollie and Banner point us to "What Not Wear, Canine Edition" via Counterfeit Chic.

December 14, 2007

Dilution, Liquidation, Run-off

mcd liquid.jpg

Designboom: "'Liquidated Logos by Zev":

"zevs is a young french artist who lives and works in paris. he doesn't typically display his work in galleries, preferring instead to use the urban environment as the canvas for his street art. he has pioneered his own style of french street art that blurs the line between vandalism and art."

GOT MILK v. GOT PUS

PETA is running ads to draw attention to the level of pus in milk as a result of udder infections in cows. The California Milk Processor Board is complaining.

December 10, 2007

More From The Canine Dilution Front

Further to our reporting on Chewy Vuitton and Juicy Critoure, on the way to work today I passed a STARBARKS grooming salon (where your pet is the star). And there was a GROOMNDALZ (changed from Groomingdale's) near my old office.

December 06, 2007

Juicy Critoure?

juicy couture.jpg

Maybe LV has a point about CHEWY VUITTON. I saw an ad in the paper for JUICY CRITOURE, some sort of product for dogs, and didn't know what to think. It seems that there really is such thing as JUICY COUTURE FOR DOGS (pictured). So what is JUICY CRITOURE? A typo? An infringement? A permissble parody?

TOP v. Fresh-Top Canister

zig zag fresh top.jpg

cat-top.jpg


Seventh Circuit: Use of "Fresh-Top Canister" on canister of ZIG-ZAG tobacco not even close to confusing or dilutive of TOP brand tobacco. The fact that the word TOP appears on tobacco packaging all the time was relevant to the dilution analysis.

Top Tobacco and Republic Tobacco v. North Atlantic Operating Company and National Tobacco Company, 07-1244 (7 Circuit December 4, 2007) (Easterbrook, J.). visa AltLaw.

The guy on the Zig-Zag label is apparently a Zouave Soldier.


November 23, 2007

This Is The Britney Spears Video LV Sued MTV Over

Blink and you miss the LV logo. There are some versions of "Do Something" on YouTube that seem to have the 1 second of LV footage edited out.

November 21, 2007

In-N-Out Burgers v. In & Out Tire & Auto

From our "cheap laugh from the name of the case" file:

In-n-Out Burgers v. In & Out Tire & Auto

Nevada District Court
- Trademark
Filed: November 20, 2007
Plaintiff: In-N-Out Burgers; Defendant: In & Out Tire & Auto, Inc.
Case Number: 2:2007cv01556

Las Vegas Trademark Attorney comments here.

November 14, 2007

Haute Diggity Dog (CHEWY VUITON) Affirmed - No Infringement, No Dilution

Text of Fourth Circuit Decision in Louis Vuitton v. Haute Diggity Dog here.

43(b)log commentary here.

September 14, 2007

Impressive (Free) Seminar at SCU on Dilution, Oct 5

Outstanding speaker list. What caught my eye was a presentation entitled ""How I Became Disillusioned with Trademark Dilution," by some professor in the Bay Area named McCarthy.

August 26, 2007

mondonation v. britney spears

Counterfiet Chic: I Believe.

August 17, 2007

This Week in "Match Your Wits With Great Trademark Lawyers"

This week's quiz:

A tour guide from the Olympic Peninsula in Washington State files for BEST OF THE OLYMPIC PENINSULA for:

"Arranging travel tours; Coordinating travel arrangements for individuals and for groups; Organisation of travel; Organization of excursions, sightseeing tours, holidays, tours and travel; Organization of travel and boat trips; Providing links to web sites of others featuring travel; Travel agency services, namely, making reservations and bookings for transportation; Travel and tour information service; Travel information services"

The question: What will happen next? Hint: We mean what will happen other than the geographic descriptiveness refusal.

July 16, 2007

MR TRADEMARK v MR TRADEMARK ABUSE

egads.

July 12, 2007

Spamization Watch: WHAC-A-MOLE(r) In Iraq

WHAC-A-MOLE turns out to be a registered trademark for arcade games and various goods and services, owned by Bob's Space Rangers.

Here is "Myth 3" from the White House's 'Iraq Fact Check":

"The U.S. is playing "whack-a-mole" (sic) in Iraq."

June 20, 2007

Thomas And The Tarnished Trademark

NY Times (reg req): A Lesson That Thomas Could Teach (regarding the owner of the Thomas the Tank Engine property distancing itself from the toy recall).

April 07, 2007

Dork Peppermint Patties

Frederick News-Post Online: "Hershey to sue over alleged logo infringement" (Hershey sues vending machine operator that distributes DORK PEPPERMINT PATTIES stickers).

March 28, 2007

McDonald's Seeks To Redefine 'McJobs'

AP: 'McDonald's Seeks To Redefine 'McJobs':

"McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on the vocabulary of Britons. The world's largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob.""

Wikipedia entry on McJob.

Information on careers at McDonalds.

March 16, 2007

The "OSCAR in Italian" Decision Is A Pretty Significant Decision

I would imagine that the amicus committee at INTA has already been notified on this one. RAI, an Italian broadcaster's distributed (by satellite) into the U.S. award shows using the word OSCAR in the title such as the WINE OSCARS. The Academy sued RAI in Los Angeles. RAI defeated a summary judgment motion, creating an issue of fact as to whether the word OSCAR is generic for award in Italian.

From RAI's law firm press release:

Luce Forward received a favorable ruling for its broadcaster client on a summary judgment motion filed by the Academy of Motion Picture Arts and Sciences (Academy). The claim filed by the Academy arose from the alleged broadcast on the RAI International channel of Italian speaking award programs that contained the word “oscar” in their titles.

Los Angeles Judge Audrey Collins questioned the Academy’s right to prevent a producer or broadcaster of Italian language programming in the United States from using the word oscar in a program title which is intended for Italians living abroad in the U.S., and noted that there is evidence that the word “oscar” is a common word for an award in the Italian language.

In her ruling, Judge Collins wrote, “[the broadcaster] has raised a significant issue of fact regarding the distinctiveness of Plaintiff’s OSCAR mark among viewers of RAI International. [The broadcaster’s] evidence reveals that RAI International is broadcasted in the Italian language and is aimed at Italians living abroad. [The broadcaster’s] evidence also suggests that the word “oscar” in Italian can be generic for an award.”

Judge Collins added, “If the viewers of RAI International perceive the word “oscar” as being a generic term for an award when used in the Italian language, then the Italian award programs using the word “oscar” may not even bring about a mental association with the Plaintiff’s OSCAR mark.”

“We believe Judge Collins’ decision is significant because it recognizes that words have different meanings in different languages, and that the use of a word in a foreign language that has become generic in such foreign language does not infringe a trademark in the English language where the viewers of such programming understand such word in its generic sense.,” said Luce Forward Partner Kathy A. Jorrie, who led the legal team representing the broadcaster defendant. “In other words, in our case, because ‘oscar’ means ‘award’ in the Italian language, it is not likely that an Italian viewer would confuse Italian titles such as ‘Oscar del Vino’ (which means the ‘Wine Award’ in Italian) or ‘La Kore – Oscar della Moda’ (which means the ‘La Kore Fashion Award’ in Italian) to have any connection with the Academy of Motion Pictures & Sciences simply because of the inclusion of the word ‘oscar’ in the titles of such foreign language programs.”

Hollywood Reporter coverage.

TV Guide coverage
.

February 28, 2007

THE DIG v. DIGG

Lucas Films has a registration for THE DIG, a video game from 1995, used copies of whichI found for sale on eBay and on Vintagegaming.org.

DIGG is an archetypical 'user content' website - it is a news and information site listing stories from all over the web, based on voting by Digg members. Perhaps you've seen the DIGG THIS button below some blog posts to faciliate selection. I've previously discussed attempts to 'game' the DIGG system but that's another story.

Lucas has now filed a Notice of Opposition (not a lawsuit as reported in some places), alleging that registration of DIGG for news services about, among other things, gaming, would be confusingly similar to THE DIG for a video game. Reaction in the blogosphere is pretty much what you'd expect.

Lucas' Notice of Opposition is here. If you have a good theory as to what Lucas wins if it wins, tell me and I'll post it. My totally speculative theory, unfettered by actual facts, is that Lucas is keeping its options open for adapting THE DIG into a different property, perhaps a movie, and will want to broaden its coverage. Steven Spielberg reportedly conceived this game and Orson Scott Card wrote the dialogue for it, so why not?

February 09, 2007

The Thing On TV On Sunday Between, Uh, That Team And, Uh, The Other Ones

You know how the NFL polices the mark SUPER BOWL, as in, a store can't say 'Your Super Bowl Party Headquarters,' because, you know, people would be confused.

So stores would say "Your Big Game Headquarters" or "Buy some snacks for your Big Game Party"?

Well, check out this pending trademark application, currently in the opposition period:

THE BIG GAME

Goods and Services IC 016 posters, calendars, trading cards, series of non-fiction books relating to football; magazines relating to football, newsletters relating to football,notepads, stickers, bumper stickers, paper pennants; greeting cards; printed tickets to sports games and events; pens and pencils, note paper, wrapping paper, paper table cloths, paper napkins, printed paper party invitations, paper gift cards; paper party decorations, collectible cards; collectible card and memorabilia holders, souvenir programs for sports events

IC 028. toys and sporting goods, namely, plush toys, stuffed toy animals, play figures, golf balls, footballs, sport balls, toy banks, playing cards, Christmas tree ornaments

Standard Characters Claimed

Serial Number 78804122

Filing Date February 1, 2006

Original Filing Basis 1B

Published for Opposition January 23, 2007

Owner (APPLICANT) NFL Properties LLC LTD LIAB CO DELAWARE 280 Park Avenue New York NEW YORK 10017

Attorney of Record Paula M. Guibault

Word Mark THE BIG GAME

Goods and Services: Men's, women's and children's apparel, namely T-shirts, fleece tops, caps, headwear

IC 041. Entertainment services in the nature of football exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service

Serial Number 78803677

Filing Date January 31, 2006

Current Filing Basis 1B
Original Filing Basis 1B

Published for Opposition January 23, 2007

Owner (APPLICANT) NFL Properties LLC LTD LIAB CO DELAWARE 280 Park Avemue New York NEW YORK 10017

Attorney of Record Paula M. Guibault

Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "GAME" APART FROM THE MARK AS SHOWN

February 08, 2007

Lower Case J, Huh.

BlackBerry and BlackJack, now Blackjack, settled.

February 01, 2007

Trayf

Assraelis video.jpg

Improper combination of milk and meat here (Use of The OTHER WHITE MILK by breat-feeding activist, protested by Pork trade association, owner of THE OTHER WHITE MEAT). Demand letter from Pork Board here.

Improper combination of the kosher symbol and porn, here.

Competing kosher symbols here.

God Hates Shrimp website here.

January 25, 2007

Whose 'Famousness' Is It?

Facts: Masquelier invents a process for deriving a natural extract, and sells it in France under the PYCNOGENOL name. Horphag sells the product in the US under contract with Masquelier. They have a falling out and Horphag obtains the US registration in his own name. Garcia, a new distributor for Masquelier, begins selling a competing party in the U.S. Horphag sues Garcia for trademark infringement and dilution after Garcia reproduces the PYCNOGENOL name in several problematic ways (for example, as a meta-tag).

In his defense to the dilution cause, Garcia argues in part that the fame of the PYCNOGENOL mark in the U.S. (it is apparently a best-selling suppement) derived from Masquelier's original work. Here is the Ninth Circuit analysis:

"Garcia also challenges Horphag’s dilution cause of action
by claiming that he should not be liable for trademark dilution
when the Pycnogenol trademark had already been diluted
prior to his use. In Garcia’s opposition to summary judgment,
he argued that the “famousness of [Horphag’s] ‘Pycnogenol’
is derived from . . . [and] rel[ies] upon the famousness of the
Masquelier ‘Pycnogenol.’ ” He appears to raise the same issue
on appeal by arguing that Horphag is capitalizing on Masque-
lier’s good will and popularity, rather than the other way
around.

We disagree. Garcia has not presented any evidence show-
ing that the Masquelier’s product enjoys any fame in the
United States that is independent of Horphag’s Pycnogenol
mark. It is Horphag’s product that is a “buzz item” in the
United States, not Masquelier’s. It is Horphag that has
invested in research and marketing to increase the “famous-
ness” of its product in this country, not Masquelier. Hor-
phag’s Pycnogenol trademark is famous not because of a
French product, but because of Horphag’s own investment in
advertising, research, and quality control.

COMMENT: It's interesting how the Court is looking out at fame. At least the first six years of Horphag's use in the U.S. was 'under contract' with Masquelier. We don't know precisely how Horphag was able to register the name in 1993 under his own name. One would have to assume that during that prior to that time, however, Horphag, as a distributor, would have identified Masquelier as the source of the product in some way (at least to promote him as the inventor). From a 'moral' point of view, Horphag's fame may well rest on a foundation created by Masquelier. From a trademark dilution point of view, it may be completely correct to say that today, no one in the U.S. is aware of MAsquelier's role in creating PYCNOGENOL.

PRACTICE POINT: NEVER LET YOUR FOREIGN DISTRIBUTORS OWN YOUR TRADEMARK!

PRACTICE POINT #2: Repeat after me: "ALL USE OF THE MARK INURES TO THE USE AND BENEFIT OF LICENSOR."

January 02, 2007

An Abel Discussion Of Dilution

Friend of the Blog Sally Abel of Fenwick and West has authored: "Congressional Balancing Act: The Trademark Dilution Revision Act of 2006"

December 12, 2006

Mariah Carey v. Mary Carey

Mary Carey is a porn star that ran for governor of California. Mariah Carey is tied with Elvis for most number one songs by a solo artist. Mary Carey has filed a trademark application for MARY CAREY for, inter alia, adult DVDs. Apprently she also sings. Mariah Carey has taken an extension to oppose the application. Funniest line in this Reuters report:

"My first thought was, does Mariah Carey realize what her lawyer is comparing her . . . ?"

November 29, 2006

Disclaimed Too Late: Sixth Circuit Initial Interest Confusion Decision

Audi AG v. D'Amato dba Quattro Enthusiasts (05-2359) (6th Cir Nov 27, 2006) (AUDISPORT.COM infringes and dilutes AUDI).

November 12, 2006

"A Defense of the New Federal Trademark Antidilution Law"

Cardozo professor and friend of the blog Barton Beebe has written "A Defense of the New Federal Trademark Antidilution Law," Fordham Intellectual Property Media & Entertainment Law Journal [Vol 16:1143].

October 31, 2006

"Federal Trademark Dilution Law Overhauled"

New York Law Journal: 'Federal Trademark Dilution Law Overhauled.'

October 24, 2006

Second Dilution/Political Speech Case In Two Days

txu smokestack.jpg

A Texas environmental group created a float (depicted above) showing the Texas governor kissing a smokestack that bears the trademark of TXU, a utility that intends to build coal-powered generating plants.

TXU has now alleged that use of its logo on the smokestack is infringement and/or dilution.

October 23, 2006

Railroad Alleges Dilution By Law Firm's Commissioned Painting

bnsf.jpg

A law firm representing railroad workers commissioned, among others, the image above, which depicts a Burlington Northern Santa Fe train. BNSF protested the usage alleging dilution. Demand letters and response linked to in this article from Public Citizen Litigation Group (which is representing the law firm).

October 11, 2006

Reactions to Revised Dilution Law

Prof Goldman.

Info/Law

IPKat

September 26, 2006

Likelihood of Dilution It Is

Congress sends trademark bill to the President to sign.

September 11, 2006

Have It Your Way

mchummer.jpg

Sign-o-matic from site protesting McDonald's environmental policy here.

September 08, 2006

More For The Tarnishment Files

greedymickey2.jpg

June 16, 2006

SPAM Registered For Email Program In The UK

ChannelRegister: Welsh companies settles with Hormel and registers BOTSPAM.

Discussion of tarnishment by metonymy here.

May 02, 2006

Let's Open This To The Floor Re 43(c)(4) Defenses

Referring to previous posts here and here, the Public Citizen has been disputing INTA and AIPLA as to the effect of language in the DIlution Revision Bill. Its latest memo is here.

We're taking comments from the floor on the following questions:

1. Does the use of 'section' rather than subsection in the current 43(c)(4) imply that Congress intended for the enumerated defenses in that clause extend to all causes in Section 43 and not just 43(c);

2. If the answer to question 1 is yes, would amending 'section' to specific references to dilution in 43(c)(4) have the effect of removing the enumerated defenses from section 43(a) and 43(d);

3. If the answer to question 1 is yes, would removing those references to dilution in the proposed bill and maintaining the word 'section' have the effect of explicitly extending those defenses to 43(a) and 43(d)?

April 28, 2006

AIPLA On the SubSection/Section Issue In HR 683

Read the post below, then this letter from AIPLA to the House Judiciary Committee. If I had to try my hand at explaining at what's going on it would be this:

Section 43(c)(4), presently enumerates certain defenses under this 'section.' INTA takes the view that the use of 'section' rather than 'subsection' was a drafting error, and was not intended to apply to all the casues in 43, which would include unfair competition (43(a)) and cybersquatting (43(d)).

The proposed dilution revision act would amend 'section' and replace it with subsection.

However various public interest groups argue that to do so would imply that those defenses have been removed from 43(a) and 43(d), and advocate that the word 'section' be restored.

Here, AIPLA argues against that, implicitly agreeing with INTA's position that the original usage was a drafting error, and that to explicitly extend the defenses to 43(d) would contradict the intent of Congress when enacting 43(d), as evidenced by the legislative history:


[AIPLA letterhead]

[sig blocks]

April 25, 2006

Dear Mr. Chairman and Mr. Ranking Member,

I am writing on behalf of the American Intellectual Property Law Association (AIPLA) to voice our support of H.R. 683, the "Trademark Dilution Improvement Act of 2005." I would also like to express our concerns regarding an amendment which has been put forth for your consideration. AIPLA strongly opposes changing the word “subsection” in the preamble of subsection 43(c)(3) of H.R. 683 to "section."
The effect of this amendment would be to extend the exclusions developed in the Trademark Dilution Revision Act beyond dilution claims to all claims under Lanham Act Section 43, including trademark infringement, false advertising, and other unfair competition claims under subsection 43(a), and more problematically to cybersquatting claims under subsection 43(d). For the following reasons, this change should not be made.

1. H.R. 683's Exclusions Should Not Automatically Defeat Cybersquatting Claims
In 1999, Congress enacted the Anticybersquatting Consumer Protection Act ("ACPA") to deal with the rampant problem of profiteers registering the trademarks of companies as domain names and trying to extract money from trademark owners wishing to own the domain names that incorporate their trademarks. The ACPA is codified in subsection 43(d) of the Lanham Act, 15 U.S.C. Section 1125(d). Importantly, and unlike the infringement and dilution provisions of the Lanham Act, the ACPA does not require any "use" of the domain name at issue to violate the Act. Instead, the ACPA provides a cause of action where a defendant "registers, traffics in, or uses" a domain name containing another's mark with "a bad faith intent to profit from that mark …." 15 U.S.C. Section 1125(d)(1)(A) (emphasis added). The Act goes on to provide a carefully crafted list of nine factors for determining whether the defendant had such a bad faith intent, including whether the defendant made any "bona fide noncommercial or fair use of the mark in a site accessible under the domain name." 15 U.S.C. Section 1125(d)(1)(B)(i)(IV).

The ACPA has proven to be a powerful tool to help curb cybersquatting abuse. Extending H.R. 683's exclusions (such as the exclusion for "noncommercial use of a mark") to cybersquatting claims, however, would severely undermine the ACPA. For example, doing so might enable bad faith cybersquatters, who register others' marks hoping to sell them to the rightful trademark owner for a tidy profit, to escape liability merely by posting a noncommercial website using the mark. As stated by the Ninth Circuit: "Allowing a cybersquatter to register the domain name with a bad faith intent to profit but get around the law by making noncommercial use of the mark would run counter to the purpose of the [ACPA]." Bosley Medical Institute, Inc. v. Kremer, 403 F.3d 672, 680 (9th Cir. 2005) (rejecting argument that exclusions in the current dilution statute should be extended to cybersquatting claims). "The use of a domain name in connection with a site that makes a noncommercial or fair use of the mark does not necessarily mean that the domain name registrant lacked bad faith." Coca-Cola Co. v. Purdy, 382 F.3d 774, 778 (8th Cir. 2004).

When enacting the ACPA, Congress was well aware of the important role of permitting noncommercial and fair uses of others' marks in appropriate circumstances. However, Congress did not choose to make noncommercial use an automatic exclusion to cybersquatting claims. Instead, as mentioned above, Congress chose to address this issue by directing the courts to consider any bona fide noncommercial or fair use by the defendant as one of nine factors in determining whether the defendant had a bad faith intent to profit from the plaintiff’s mark. 15 U.S.C. Section 1125(d)(1)(B)(i)(IV). The legislative history states: "This factor is not intended to create a loophole that otherwise might swallow the bill, however, by allowing a domain name registrant to evade application of the Act by merely putting up a noninfringing site under the infringing domain name." H.R. Rep. No. 106-412 at 11 (1999). Extending the "noncommercial use" and other exclusions in H.R. 683 to cybersquatting claims would do just that, rendering the "noncommercial or fair use" factor in the ACPA meaningless, Bosley, 403 F.3d at 681, and dramatically compromising the effectiveness of the Act.

2. Extending H.R. 683’s Exclusions to Subsection 43(a) Infringement Claims Would Create Anomalies with Subsection 32(1) Infringement Claims

There are two separate provisions in the Lanham Act covering trademark infringement claims. Subsection 32(1) (15 U.S.C. Section 1114(1)) covers infringement of federally registered marks, while subsection 43(a) (15 U.S.C. Section 1125(a)(1)(A)) is a broader provision covering infringement of marks or trade dress whether registered or not. Changing the word “subsection” to "section" in H.R. 683’s exclusions provision would have the effect of expressly applying those exclusions to infringement claims brought under subsection 43(a) of the Lanham Act, but not to infringement claims under subsection 32(1). Courts might then conclude by negative implication that defenses such as fair use or noncommercial use – which have long been recognized as a defense to trademark infringement – are no longer available in actions brought under subsection 32(1).

3. Extending H.R. 683’s Exclusions to Subsection 43(a) Infringement Claims Is Unnecessary
Noting that the corresponding exclusions provision of the current dilution statute (15 U.S.C. § 1125(c)(4)) uses the term “section” instead of “subsection,” proponents for amending H.R. 683 assert that: (1) several cases have applied that provision to infringement claims under Lanham Act subsection 43(a); and (2) H.R. 683 would eliminate the protections for fair use, non-commercial use, and news reporting in suits for infringement of unregistered marks under subsection 43(a). The proponents are wrong on both points.

Only two cases are cited that even mention extending the exclusions in 15 U.S.C § 1125(c)(4) to non-dilution claims, but in neither case was such an extension necessary to the court’s decision. For example, in Ficker v. Tuohy, 305 F.Supp. 2d 569 (D. Md. 2004), the plaintiff Robin Ficker was a candidate for political office. The defendants purchased the domain name “robinficker.com” and posted a website providing disparaging news stories and concerns about Ficker and his campaign. Ficker sued alleging claims for cybersquatting under Lanham Action Subsection 43(d), false designation under Lanham Act Subsection 43(a), and various common law claims. Flicker moved for a preliminary injunction which the court denied. Although the court noted in passing "that the Lanham Act provides 'non-commercial use of a mark' is not actionable under section 43 of the act," 305 F.Supp. 2d at 572, that was certainly not critical to the court’s decision. Rather, the court relied heavily on the defendants’ First Amendment rights to free speech in finding both that the plaintiff failed to demonstrate a likelihood of success on the merits and that the balance of harm clearly weighed in the defendants' favor, stating:
[T]his suit’s implication on Defendants’ First Amendment rights is an overriding issue. The First Amendment protection of speech is a core value of our democracy and this Court recognizes the First Amendment’s particularly important role in political campaigns.
Id. Thus, it is obvious that the court would have denied the preliminary injunction regardless of the language used in the exclusions provision of the dilution statute.
Planned Parenthood Fed’n of Am., Inc. v. Bucci, 1997 WL 133313 (S.D. N.Y. 1997), aff'd mem., 152 F.3d 920 (2d Cir. 1998), provides even less support. Although the district court stated that subsection 43(a) is "limited by § 1125(c)(4)(B), which states that 'noncommercial use of a mark' is not actionable under the Lanham Act," the court found that the defendant’s website was commercial, and therefore the noncommercial use exclusion was inapplicable. 1997 WL 133313 at *7.

The other two cases cited do not extend (or even discuss extending) the exclusions provision of the dilution statute to other provisions of Lanham Act Section 43. Rather, they rejected cybersquatting claims against consumer gripe sites because the plaintiff failed to prove bad faith intent to profit as required by the ACPA. As discussed above, the only appellate court to consider the issue squarely held that the noncommercial use exclusion in the dilution statute does not extend to cybersquatting claims, despite use of the term "section" in the preamble. Bosley, 403 F.3d at 680-81.


Thus, the proponents have cited no cases that support their position. To the contrary, the cited cases demonstrate that courts are perfectly capable of applying the common law principles of fair and noncommercial use to infringement actions without relying on the exclusions in the dilution statute.

CONCLUSION

Use of the term "section" in the preamble of the dilution statute’s exclusions provision was clearly an unintended drafting error that should not be carried forward into H.R. 683. Both the original dilution statute and H.R. 683 are trademark dilution bills, and were never intended to affect liability or defenses for other types of claims in the Lanham Act. Courts have had no trouble applying common law principles (such as fair and noncommercial use) to trademark infringement claims, and thus there is no need to extend the dilution bill's exclusions beyond dilution claims. Doing so now would be particularly problematic because it would undermine the effectiveness of the ACPA, and create troubling anomalies between the two infringement provisions in the Lanham Act.

The language in question has remained unchanged in this legislation since the bill's introduction. In fact, the same language was also part of the Committee Print that was the subject of Subcommittee consideration two years ago. There were no objections made to this language during the original House consideration of the bill. Its amendment was proposed, but rejected, during the Senate's consideration of this bill. Indeed, given the considerable legislative consideration of the dilution bill during which the term “subsection” has consistently remained in the bill reflecting the reality that the use of the term "section" in Section 43(c)(4) of the Lanham Act was clearly a drafting error, a change at this late date would improperly signal that Congress intends to alter the current state of the law. AIPLA urges the House to also reject the proposed amendment and move the bill forward.

We appreciate the opportunity to share our views on the proposed amendment and respectfully request that you give H.R. 683, the "Trademark Dilution Improvement Act of 2005," expeditious consideration in order that it can be enacted at the earliest opportunity.

Michael K. Kirk
Executive Director
AIPLA

April 27, 2006

Does the 43(c) Revision Remove Defenses to 43(a)?

Section 43 (a) of the Lanham Act covers false designations and false descriptions. 43(c) applies to dilution. 43(c)(4) reads:

(4) The following shall not be actionable under this section:

(A) Fair use of a famous mark by another person in comparative commercial advertising or promotion to identify the competing goods or services of the owner of the famous mark.

(B) Noncommercial use of a mark.

(C) All forms of news reporting and news commentary.

(emphasis added).

The use of 'section' in 43(c)(4) is ambiguous, as 43 is a section and 43(c) is a sub-section. Every other word in 43(c) appears to refer to dilution. However 43(b) uses the term 'subsection.'

The proposed dilution revision bill, HR 683, reads in part:


(3) EXCLUSIONS- The following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection:

`(A) Any fair use, including a nominative or descriptive fair use, or facilitation of such fair use, of a famous mark by another person other than as a designation of source for the person's own goods or services, including use in connection with--
`(i) advertising or promotion that permits consumers to compare goods or services; or

`(ii) identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner.

`(B) All forms of news reporting and news commentary.

`(C) Any noncommercial use of a mark.

(emphasis added).

What to make of the change from 'not actionable under this section' to 'not actionable as dilution by bluring or dilution by tarnishment under this subsection'?

INTA argues that the use of 'section' was a drafting error and that 43(c)(4) was never intended to create statutory defenses applicable to 43(a).

Public Citizen argues that the removal of the word 'section' with term 'dilution' shows a subtle intent to remove the defenses from 43(a).

INTA's Executive Director has now responded saying that these defenses are embodied in common law of 43(a) and notes that the defenses are being expanded and strengthened in 43(c).

It would be odd that an act titled as a dilution revision act and identified in its preamble as a dilution revision act and consisting of text, dealing entirely as a dilution revision act, was intended by Congress to remove important defenses from 43(a) (and leave the defenses in for the other infringement section, Section 32).

Public Citizen's position is: 'why not clarify this then?'

April 10, 2006

Smoking Baby

Smoking Gun: 'Philip Morris Incensed Over 'Smoking Baby' HT Eric.

April 06, 2006

INTEL v. INTELL ENTERTAINMENT

The Inquirer: "Intel Sues Disk Jockey For Diluting Its Trademark."

March 22, 2006

Shameless Self-Promotion Re YANKEE HATER Logo

yankeehater.jpg

ESPN.COM article quoting me regarding an opposition brought by the Yankees against someone who filed for a YH logo for his YANKEE HATER gear. To clarify a point, when I said 'the Yankees aren't hurt by this' I was referring to the general practice of fans making fun of their rival's mascots, which practice has been institutionalized with the 'rivalry mascot' business' (TM Blog background here). I wasn't referring to the registration of a YH logo reminiscnet of the Yankees' NY logo, which is what is at issue in the opposition against Moorby. There you have, inter alia, a potential confusion and/or dilution issue.

UPDATE: A colleague has suggested that I disclose that I am in fact a NY Mets fan. However I believe that that this does not impair my ability to give non-commital comments in this matter.

March 12, 2006

An Argument Against Going Down Market With Your Brand

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C. F. Martin makes high-end acoustic guitars with good woods. It apparently has come out with a mid-priced model which contains plywoods and laminates, leading a purist to argue that this is the death of that brand.

I will merely state that taking a high-end trademark down market for a 'budget' line, is 'tricky' and leave the commentary to those in branding. The CEO of C.F. Martin gave an interview in 2003 and discussed this issue in passing.

March 07, 2006

NEIMAN MARCUS v. NEIMAN BARKUS

No one saw that coming.

February 18, 2006

Will "Where's The Beef?" Become Actionable Under Proposed Dilution Law?

wheresbeef.jpg

This is the proposed fair use passage of H.R. 683, the Trademark Dilution Revision Act:

`(3) EXCLUSIONS- The following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection:

`(A) Fair use of a famous mark by another person in comparative commercial advertising or promotion to identify the competing goods or services of the owner of the famous mark.

`(B) Fair use of a famous mark by another person, other than as a designation of source for the person's goods or services, including for purposes of identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner.

`(C) All forms of news reporting and news commentary.

A group of organizations including the American Library Association, Electronic Frontier Foundation, National Video Resources, Professional Photographers of America, Public Citizen, Public Knowledge, and Society of Children's Book Writers and Illustrators, have written a letter to the Senate Judiciary Committee, arguing in part that the amendment 'would:

- eliminate the protection in current law for non-commercial use of a mark (section
43(c)(4)(B) of the Lanham Act); and

- change the application in current law of all the defenses in section 43(c)(4) so
that none of them apply to claims of "unfair competition" under section 43(a). '

The letter concludes that this amendment would, for example:

"Walter Mondale's put-down of Gary Hart during the 1984 primaries, using the Wendy's
slogan "Where's the Beef," could be actionable as dilution under the bill as passed by the House. "

OK. Accepting for this hypo that 'Where's the Beef' was a famous mark at the time, Walter Mondale was not using the mark as a designation of source. However, the letter points out, he is not commenting on beef. Or does this fact pattern get knocked out under the Falwell and Mosely cases in that this is simply not trademark use?

Not mentioned in the letter, but a seemingly more likely prospect, would be the reversal of the BARBIE GIRL case. Could it be argued that the band Aqua used BARBIE GIRL as a designation of source?

So what say you:

Would Mondale's use of 'Where's The Beef' be actionable?

Would Aqua's use of 'Barbie Girl'?

February 16, 2006

'Authors Guild Warns On Trademark Protection Bill'

Copyfight: 'Authors Guild Warns On Trademark Protection Bill.'

January 12, 2006

43(b)log Reports Back

43(b)log is attending the American Association of Law Schools Section on IP and reporting back. Read it all.

December 30, 2005

More On Whether INTEL INSIDE Is Out

idiotoutside.jpg

In connection with rumors that the INTEL INSIDE mark will be dropped, IPKat provides a gallery of tarnishing images of the INTEL INSIDE mark which makes one wonder: Is tarnishment proof of fame?

Note: the IPKat entry starts with a non-Intel item on geographical indications that is worth reading as well.

December 20, 2005

Gotta Catch Them All

pokemonscientist.jpg

Nintendo, owner of the Pokemon property, has protested the use of the name POKEMON by scientist Pier Paolo Pandolfi (pictured above) to refer to the POK erythroid myeloid ontogenic gene in his Nature article "Role of the proto-oncogene Pokemon in cellular transformation and ARF repression."

December 04, 2005

SPAM on spam

Position statement from Hormel, owner of the SPAM trademark, discussing use of 'spam' for un-solicited commercial email.' Statement properly includes attribution to Monty Python.