
IPKat discusses this.
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PETA created a parody of the GIRLS GONE WILD video style to make a statement about milk. Girls dancing in bars raise their t-shirts to display udders. ABC refused to show it (as an aside, it's interesting that PETA was prepared to spend $2.2 million).
The banned MILK GONE WILD commercial is available here. It's work-safe, depednign on where you work.
This a great fact pattern, made greater by the fact that PETA is selling MILK GONE WILD merchandise (including the Cafe Press specialty, the thong).
Here's an over-simplistic Cat Not In The Hat analysis: PETA borrows Girl Gone Wild's style of expression to comment on a third party, the Milk Industry.
Here's a quick 'Priceless' analysis: PETA's commercial comments on the 'Girl Gone Wild' 'mind-set' in addition to commenting on the Milk Industry.
Bonus issue: note the AIM running guy with udders used on the mikgonewild.com website.
Bonus bonus issue: Is the GIRLS GONE WILD mark famous and eligible for dilution protection?
. . . we would be happy to hear your views on the agreement described in this NY Times article, that bars use of footage from political debates on parody shows.
Kazakhstan, taking the bait, has protested comedian Sacha Baron Cohen's portrayal of Borat, a fictitious Kazakh.
You can't make this stuff up. A variant of the parody defense is the argument that the target of the parody doesn't exist. More on a demand letter sent to a fictitious company here.