http://www.schwimmerlegal.com Trademark and copyright litigation and counseling Mon, 20 May 2013 16:08:47 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.schwimmerlegal.com/2008/11/who-is-the-real-fake-betty-draper.html?utm_source=rss&utm_medium=rss&utm_campaign=who-is-the-real-fake-betty-draper http://www.schwimmerlegal.com/2008/11/who-is-the-real-fake-betty-draper.html#comments Sun, 16 Nov 2008 17:27:13 +0000 Marty Schwimmer http://schwimmerlegal_com.innosoftware.net/?p=3722 The wife and I like to kick back with a case of scotch and a couple of cartons of Lucky Strikes and watch Mad Men. I mentioned on Twitter last night that I was watching Mad Men and lo and behold this morning I receive an email that “Betty Draper” is now following me (Betty Draper is a character on the show). I wasn’t able to determine whether this was a clever promotion on the part of the show or something else. This post suggests that it is a case of ‘fanjacking.’
Previous discussion of Betty’s husband Don Draper on Twitter here.
p.s. ‘Following’ someone on Twitter means subscribing to their updates. Because Twitter sends an email to a user notifying that they have a new follower, and that email contains a link to the follower’s page, subscribing to strangers en masse has become a promotional (and often spamming) technique.

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