Hearts on Fire alleges that Blue Nile purchased ‘hearts on file’ as keyword, and used that term in the text of its ads, but does not offer HEARTS ON FIRE diamonds.
Search Engines
White-on-White Writing As Trademark Use in Germany
Here’s an idea for a law journal note: compare the approach of the German court in the AIDOL case (BGH, 8 Feb 2007 (sic), Case I ZR 77/07 – AIDOL), holding that the use of a trademark in white-on-white writing (presumably to game the search engines) is a form of trademark use, with that of,…
Important Natl Law Journal Article On Metatags Quotes Me ;-)
NLJ: “Confusion Reigns In Courts Over ‘Metatags’:
“In view of the inconsistent decisions regarding metatags, especially in light [of] the conventional wisdom among search-engine specialists that metatags do not affect page rank, it may be the case that lawyers have not effectively educated judges as to metatags’ function, importance and how they are
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Arizona Keyword and Metatag Case
Prof Goldman: “Keyword Metatags and Keyword-Triggered Ads Don’t Create Initial Interest Confusion – Designer Skin v. S&L Vitamins“:
An Arizona district court has ruled that the surreptitious use of trademarks doesn’t create a likelihood of initial interest confusion, granting summary judgment on the trademark claims to the defendant.
This case is another enforcement
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“European Court To Review Whether Google Can Sell Ads On Trademark Terms”
TechDirt: European Court To Review Whether Google Can Sell Ads On Trademarked Terms:
While US courts have (mostly) finally realized that simply selling search terms based on someone else’s trademarked name should not make Google liable, French courts haven’t been so enlightened. The huge fashion retailer Louis Vuitton won a lawsuit against Google, because
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Application for SEO And Oppositions Thereto
Someone filed application77/171330 for SEO covering “Marketing services in the field of computers in the nature of providing marketing services for the benefit of others by compiling advertising campaigns, promotional services, and consulting for customers.” Several third parties opposed, alleging, among other things, that SEO is a generic term standing for ‘search engine optimization.’…
“Google Initiates Trademark Bloodbath In the UK”
Film at 11.
Initiates
Multi-lingual Search.com: “Google Trademark Bloodbath In The UK“:
Google has changed its trademark policy for the UK and Ireland bringing it into line with its policy for the US and Canada. What this means in practice is that for trademark complaints relating to its Adwords programme, from now on
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Comprehensive Report of Oral Argument in 2d Cir Keyword Case
The Laboratorium: Rescuecom Oral Argument Report.
The URL Is So Dead In Japan And What That Could Mean
Cabel.name: Japan” “URL’s Are Totally Out”, wherein the author notes a trend in Japanese advertising to encourage viewers to type in a certain term into a search box instead of navigating via a URL.
It makes sense, right? All the good domain names are gone. Getting people to a specific page in a big
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This Is Google’s Mall – We Just Rent Space In It
NY Times: A New Tool From Google Alarms Site:
Retailers and publishers have fought hard to work their way up in the ranking of Google’s search results and refine the search features of their own Web sites to help users once they arrive. Now, Google is taking a greater role in helping users search
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