From the complaint:
. . . Defendants have been manufacturing, offering for sale . . . a line of so-called “home theater chairs” one of which is called “The Eastwood.” . . . Defendants also have been manufacturing . . . “home theater chairs” named after various other living and deceased celebrities, including “The Brando,” “The Cagney,” “The Cooper,” “The Bronson” and “The Connery.”
Clint Eastwood v. Palliser Furniture, CV08-00266 (CD California Jan 16 2008).
Gorillaz has a good song named “Clint Eastwood.” “High Plains Drifter” may be my favorite of his westerns. ‘Bird,” I think, was underrated.
You’ll note that several of the movie stars listed in the complaint are dead and may wonder whether that would affect the analysis. It depends – research the term “descendability of publicity.”
Allegation form the complaint:
Defendant sare engaged in an Internet marketing business of a dubious nature. In
order to lure people to the Web sites of defendants and other entities, defendants blast untold
numbers of unsolicited SPAM e-mails to people’s e-mail accounts. These e-mail messages are
sent in a way to make them falsely appear to come directly from Bed Bath& Beyond, and make
illegal use of the BBB Marks.
Bed Bath & Beyond v. Jumpstart Technologies, Harding Innovations and Greg Tseng, 2:08-cv-00357-JLL-CCC (D NJ Jan 18 2008).
Prof Goldman: “Online Word of Mouth and its Implications for Trademark Law“:
This Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately, these effects have put doctrinal pressure on trademark law, leading to judicial interpretations that inhibit the flow of online word of mouth and may damage the efficacy of marketplace mechanisms. This Chapter will explore how trademark law should be interpreted to preserve the flow of socially beneficial online word of mouth.
Hollywood Reporter: “When Do TV Show Titles Violate Trademark Law?”
When the choice of title has no artistic relevance to the subject of the show. Sorry, I gave away the ending.
43(b)log and Prof Goldman on producer Scott Rudin’s attribution of NY Times Online reader comments as coming from the Times (which he is doing to protest the Times’ practice of posting reader comments).
In 1961, famed Braodway producer David Merrick found 7 people with the names of NY threatre reviewers and quoted them in an ad promoting his play “Subways Are For Sleeping.” True but misleading, as we say in the trade.
Note the symbol behind those Olympic, I mean, Winter Games figure skaters in ‘Blades of Glory.” I took the fam to see the Will Ferrell movie Friday (Trademark Blog review: Goofy fun) and because I cannot leave the work at the office, I noticed the ‘not supposed to look like the Olympic symbol’ symbol, and the use of the term ‘Winter Games’ rather than the games that must not be named. Of course if you read the reviews, they use the term ‘Olympics.’