14
Feb/09

Blackwater To Rename Itself XE


. . . which is pronounced like the letter Z according to this news report.

Filed under: Branding


28
Jan/09

Alternative Super Bowl Logos


Alternative Super Bowl logos via the NY Times.

Filed under: Branding


14
Jan/09

Mimosa Yellow Is the Color of 2009


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Pantone announces that Mimosa Yellow will be the color of the year
.

Filed under: Branding


14
Jan/09

Fun, Simple Way To Police Multiple Brands On Twitter


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Go to Tweetgrid.
Select the size grid corresponding to the number of terms you want to track (the maximum is nine).
Enter the brand name (or any other term you want to monitor on Twitter) into the search window, hit search. You will note in the window above that I added REPLICA to a brand name.
Enjoy! Repeat!
And while we’re on the subject of Twitter, there is an article beng bandied about concerning ‘twitter-squatting’ wherein folk are using famous brand names as twitter usernames. The article contains a list of which of the 100 most valuable brand names are not yet registered as twitter names. So I am not linking to it for that reason.
Having said that, it wouldn’t kill you to go to Twitter.com and obtain your valuable brand names as twitter names. It’s free.

Filed under: Branding


23
Dec/08

Best and Worst Logos of 2008


Which list do you think the new WGN logo (right) was on? Brand New ranks logos.
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Filed under: Branding


31
Oct/08

Naming This Post "Same Great Taste" Would Have Been Inappropriate


Last year, small children ingested beads of toy named AQUA DOTS, which contained a substance similar to GHB, colloquially known as the date rape drug. The manufacturer has now re-branded AQUA DOTS as PIXOS.

Filed under: Branding


30
Oct/08

Rainy Day Fun For Trademark Lawyers


Go to the Twitter Search Engine and put in your favorite trademarks as search terms, as well as such chestnuts as the word ‘replica.’ You will be shocked to learn that some people are using the Internets to promote counterfeit goods.

Filed under: Branding


25
Oct/08

Pepsi Re-branding?


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Brand New on Pepsi, Sierra Mist and Mountain Dew re-branding.

Filed under: Branding


1
Jul/08

Brand New: "Less Hyphen, More Burst for Walmart"


The Brand New Blog compiles this history of the Wal-Mart logo and discusses the new proposed logo.
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Filed under: Branding


20
Jun/08

JETTING To A Protectable Mark


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Beauty Marks make valid points about Jet Blue’s‘ new JETTING campaign, and its inability to obtain exclusivity to words such as JETS and JETTING (less so re JETTER).

Filed under: Branding