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April 28, 2006

Trademark Blog Live In Toronto Tuesday May 9

IP Bloggers TTABlog, IPKAt and yours truly will be hosting a get-together Tuesday night, May 9, 9:30, at the BeerBistro (several blocks from the Conference hotel).

Come before, during or after the Thompson and Thompson event, for a little quiet time. Share your favorite Stoller story, volunteer to become a country correspondent for the Trademark Blog, get John Welch's autograph, dance on a table, have too many beers and disclose confidential information - all in good fun.

BEERBISTRO
18 King Street East (at Yonge Street)
Toronto, Ontario M5C 1C4

Map to BeerBistro.

AIPLA On the SubSection/Section Issue In HR 683

Read the post below, then this letter from AIPLA to the House Judiciary Committee. If I had to try my hand at explaining at what's going on it would be this:

Section 43(c)(4), presently enumerates certain defenses under this 'section.' INTA takes the view that the use of 'section' rather than 'subsection' was a drafting error, and was not intended to apply to all the casues in 43, which would include unfair competition (43(a)) and cybersquatting (43(d)).

The proposed dilution revision act would amend 'section' and replace it with subsection.

However various public interest groups argue that to do so would imply that those defenses have been removed from 43(a) and 43(d), and advocate that the word 'section' be restored.

Here, AIPLA argues against that, implicitly agreeing with INTA's position that the original usage was a drafting error, and that to explicitly extend the defenses to 43(d) would contradict the intent of Congress when enacting 43(d), as evidenced by the legislative history:


[AIPLA letterhead]

[sig blocks]

April 25, 2006

Dear Mr. Chairman and Mr. Ranking Member,

I am writing on behalf of the American Intellectual Property Law Association (AIPLA) to voice our support of H.R. 683, the "Trademark Dilution Improvement Act of 2005." I would also like to express our concerns regarding an amendment which has been put forth for your consideration. AIPLA strongly opposes changing the word “subsection” in the preamble of subsection 43(c)(3) of H.R. 683 to "section."
The effect of this amendment would be to extend the exclusions developed in the Trademark Dilution Revision Act beyond dilution claims to all claims under Lanham Act Section 43, including trademark infringement, false advertising, and other unfair competition claims under subsection 43(a), and more problematically to cybersquatting claims under subsection 43(d). For the following reasons, this change should not be made.

1. H.R. 683's Exclusions Should Not Automatically Defeat Cybersquatting Claims
In 1999, Congress enacted the Anticybersquatting Consumer Protection Act ("ACPA") to deal with the rampant problem of profiteers registering the trademarks of companies as domain names and trying to extract money from trademark owners wishing to own the domain names that incorporate their trademarks. The ACPA is codified in subsection 43(d) of the Lanham Act, 15 U.S.C. Section 1125(d). Importantly, and unlike the infringement and dilution provisions of the Lanham Act, the ACPA does not require any "use" of the domain name at issue to violate the Act. Instead, the ACPA provides a cause of action where a defendant "registers, traffics in, or uses" a domain name containing another's mark with "a bad faith intent to profit from that mark …." 15 U.S.C. Section 1125(d)(1)(A) (emphasis added). The Act goes on to provide a carefully crafted list of nine factors for determining whether the defendant had such a bad faith intent, including whether the defendant made any "bona fide noncommercial or fair use of the mark in a site accessible under the domain name." 15 U.S.C. Section 1125(d)(1)(B)(i)(IV).

The ACPA has proven to be a powerful tool to help curb cybersquatting abuse. Extending H.R. 683's exclusions (such as the exclusion for "noncommercial use of a mark") to cybersquatting claims, however, would severely undermine the ACPA. For example, doing so might enable bad faith cybersquatters, who register others' marks hoping to sell them to the rightful trademark owner for a tidy profit, to escape liability merely by posting a noncommercial website using the mark. As stated by the Ninth Circuit: "Allowing a cybersquatter to register the domain name with a bad faith intent to profit but get around the law by making noncommercial use of the mark would run counter to the purpose of the [ACPA]." Bosley Medical Institute, Inc. v. Kremer, 403 F.3d 672, 680 (9th Cir. 2005) (rejecting argument that exclusions in the current dilution statute should be extended to cybersquatting claims). "The use of a domain name in connection with a site that makes a noncommercial or fair use of the mark does not necessarily mean that the domain name registrant lacked bad faith." Coca-Cola Co. v. Purdy, 382 F.3d 774, 778 (8th Cir. 2004).

When enacting the ACPA, Congress was well aware of the important role of permitting noncommercial and fair uses of others' marks in appropriate circumstances. However, Congress did not choose to make noncommercial use an automatic exclusion to cybersquatting claims. Instead, as mentioned above, Congress chose to address this issue by directing the courts to consider any bona fide noncommercial or fair use by the defendant as one of nine factors in determining whether the defendant had a bad faith intent to profit from the plaintiff’s mark. 15 U.S.C. Section 1125(d)(1)(B)(i)(IV). The legislative history states: "This factor is not intended to create a loophole that otherwise might swallow the bill, however, by allowing a domain name registrant to evade application of the Act by merely putting up a noninfringing site under the infringing domain name." H.R. Rep. No. 106-412 at 11 (1999). Extending the "noncommercial use" and other exclusions in H.R. 683 to cybersquatting claims would do just that, rendering the "noncommercial or fair use" factor in the ACPA meaningless, Bosley, 403 F.3d at 681, and dramatically compromising the effectiveness of the Act.

2. Extending H.R. 683’s Exclusions to Subsection 43(a) Infringement Claims Would Create Anomalies with Subsection 32(1) Infringement Claims

There are two separate provisions in the Lanham Act covering trademark infringement claims. Subsection 32(1) (15 U.S.C. Section 1114(1)) covers infringement of federally registered marks, while subsection 43(a) (15 U.S.C. Section 1125(a)(1)(A)) is a broader provision covering infringement of marks or trade dress whether registered or not. Changing the word “subsection” to "section" in H.R. 683’s exclusions provision would have the effect of expressly applying those exclusions to infringement claims brought under subsection 43(a) of the Lanham Act, but not to infringement claims under subsection 32(1). Courts might then conclude by negative implication that defenses such as fair use or noncommercial use – which have long been recognized as a defense to trademark infringement – are no longer available in actions brought under subsection 32(1).

3. Extending H.R. 683’s Exclusions to Subsection 43(a) Infringement Claims Is Unnecessary
Noting that the corresponding exclusions provision of the current dilution statute (15 U.S.C. § 1125(c)(4)) uses the term “section” instead of “subsection,” proponents for amending H.R. 683 assert that: (1) several cases have applied that provision to infringement claims under Lanham Act subsection 43(a); and (2) H.R. 683 would eliminate the protections for fair use, non-commercial use, and news reporting in suits for infringement of unregistered marks under subsection 43(a). The proponents are wrong on both points.

Only two cases are cited that even mention extending the exclusions in 15 U.S.C § 1125(c)(4) to non-dilution claims, but in neither case was such an extension necessary to the court’s decision. For example, in Ficker v. Tuohy, 305 F.Supp. 2d 569 (D. Md. 2004), the plaintiff Robin Ficker was a candidate for political office. The defendants purchased the domain name “robinficker.com” and posted a website providing disparaging news stories and concerns about Ficker and his campaign. Ficker sued alleging claims for cybersquatting under Lanham Action Subsection 43(d), false designation under Lanham Act Subsection 43(a), and various common law claims. Flicker moved for a preliminary injunction which the court denied. Although the court noted in passing "that the Lanham Act provides 'non-commercial use of a mark' is not actionable under section 43 of the act," 305 F.Supp. 2d at 572, that was certainly not critical to the court’s decision. Rather, the court relied heavily on the defendants’ First Amendment rights to free speech in finding both that the plaintiff failed to demonstrate a likelihood of success on the merits and that the balance of harm clearly weighed in the defendants' favor, stating:
[T]his suit’s implication on Defendants’ First Amendment rights is an overriding issue. The First Amendment protection of speech is a core value of our democracy and this Court recognizes the First Amendment’s particularly important role in political campaigns.
Id. Thus, it is obvious that the court would have denied the preliminary injunction regardless of the language used in the exclusions provision of the dilution statute.
Planned Parenthood Fed’n of Am., Inc. v. Bucci, 1997 WL 133313 (S.D. N.Y. 1997), aff'd mem., 152 F.3d 920 (2d Cir. 1998), provides even less support. Although the district court stated that subsection 43(a) is "limited by § 1125(c)(4)(B), which states that 'noncommercial use of a mark' is not actionable under the Lanham Act," the court found that the defendant’s website was commercial, and therefore the noncommercial use exclusion was inapplicable. 1997 WL 133313 at *7.

The other two cases cited do not extend (or even discuss extending) the exclusions provision of the dilution statute to other provisions of Lanham Act Section 43. Rather, they rejected cybersquatting claims against consumer gripe sites because the plaintiff failed to prove bad faith intent to profit as required by the ACPA. As discussed above, the only appellate court to consider the issue squarely held that the noncommercial use exclusion in the dilution statute does not extend to cybersquatting claims, despite use of the term "section" in the preamble. Bosley, 403 F.3d at 680-81.


Thus, the proponents have cited no cases that support their position. To the contrary, the cited cases demonstrate that courts are perfectly capable of applying the common law principles of fair and noncommercial use to infringement actions without relying on the exclusions in the dilution statute.

CONCLUSION

Use of the term "section" in the preamble of the dilution statute’s exclusions provision was clearly an unintended drafting error that should not be carried forward into H.R. 683. Both the original dilution statute and H.R. 683 are trademark dilution bills, and were never intended to affect liability or defenses for other types of claims in the Lanham Act. Courts have had no trouble applying common law principles (such as fair and noncommercial use) to trademark infringement claims, and thus there is no need to extend the dilution bill's exclusions beyond dilution claims. Doing so now would be particularly problematic because it would undermine the effectiveness of the ACPA, and create troubling anomalies between the two infringement provisions in the Lanham Act.

The language in question has remained unchanged in this legislation since the bill's introduction. In fact, the same language was also part of the Committee Print that was the subject of Subcommittee consideration two years ago. There were no objections made to this language during the original House consideration of the bill. Its amendment was proposed, but rejected, during the Senate's consideration of this bill. Indeed, given the considerable legislative consideration of the dilution bill during which the term “subsection” has consistently remained in the bill reflecting the reality that the use of the term "section" in Section 43(c)(4) of the Lanham Act was clearly a drafting error, a change at this late date would improperly signal that Congress intends to alter the current state of the law. AIPLA urges the House to also reject the proposed amendment and move the bill forward.

We appreciate the opportunity to share our views on the proposed amendment and respectfully request that you give H.R. 683, the "Trademark Dilution Improvement Act of 2005," expeditious consideration in order that it can be enacted at the earliest opportunity.

Michael K. Kirk
Executive Director
AIPLA

April 27, 2006

Does the 43(c) Revision Remove Defenses to 43(a)?

Section 43 (a) of the Lanham Act covers false designations and false descriptions. 43(c) applies to dilution. 43(c)(4) reads:

(4) The following shall not be actionable under this section:

(A) Fair use of a famous mark by another person in comparative commercial advertising or promotion to identify the competing goods or services of the owner of the famous mark.

(B) Noncommercial use of a mark.

(C) All forms of news reporting and news commentary.

(emphasis added).

The use of 'section' in 43(c)(4) is ambiguous, as 43 is a section and 43(c) is a sub-section. Every other word in 43(c) appears to refer to dilution. However 43(b) uses the term 'subsection.'

The proposed dilution revision bill, HR 683, reads in part:


(3) EXCLUSIONS- The following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection:

`(A) Any fair use, including a nominative or descriptive fair use, or facilitation of such fair use, of a famous mark by another person other than as a designation of source for the person's own goods or services, including use in connection with--
`(i) advertising or promotion that permits consumers to compare goods or services; or

`(ii) identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner.

`(B) All forms of news reporting and news commentary.

`(C) Any noncommercial use of a mark.

(emphasis added).

What to make of the change from 'not actionable under this section' to 'not actionable as dilution by bluring or dilution by tarnishment under this subsection'?

INTA argues that the use of 'section' was a drafting error and that 43(c)(4) was never intended to create statutory defenses applicable to 43(a).

Public Citizen argues that the removal of the word 'section' with term 'dilution' shows a subtle intent to remove the defenses from 43(a).

INTA's Executive Director has now responded saying that these defenses are embodied in common law of 43(a) and notes that the defenses are being expanded and strengthened in 43(c).

It would be odd that an act titled as a dilution revision act and identified in its preamble as a dilution revision act and consisting of text, dealing entirely as a dilution revision act, was intended by Congress to remove important defenses from 43(a) (and leave the defenses in for the other infringement section, Section 32).

Public Citizen's position is: 'why not clarify this then?'

'Google Sued In Israel For Search Ad Trademark Dispute'

Search Engine Watch: 'Google Sued In Israel For Search Ad Trademark Dispute.'

German Supreme Court Case On FIFA Mark

'German federal supreme court rejects protection of German Footbal WM 2006 Mark.'

'Puzzle Embedded in 'Da Vinci Code' Ruling'

NY Times: "Puzzle Embedded in 'Da Vinci Code' Ruling."

Will The Real NEC Please Stand Up?

International Herald Tribune: 'Next step in pirating: Faking a Company.'

April 25, 2006

Government-Mandated Warnings Re Sexual Content?

News.com: Gonzales Calls For Mandatory Web Labeling Law (Site operators face 5 years in prison for violating rating system intended "prevent people from inadvertently stumbling across pornographic images on the Internet.").

To the extent that I ever feature salacious material, it's to get people to inadvertently stumble across trademark law.

April 24, 2006

"I Invented . . . The Apple Logo"

SyncMag: "I Invented . . . the Apple Logo."

Three Years In A Barrel In Scotland

From the Wiki entry for Scotch Whiskey:

" [T]he Scotch Whisky Order of 1990 which clarified the Scotch Whisky Act of 1988, and mandates that the spirit:

Must be distilled at a Scottish distillery from water and malted barley, to which only other whole grains may be added, have been processed at that distillery into a mash, converted to a fermentable substrate only by endogenous enzyme systems, and fermented only by the addition of yeast,

Must be distilled to an alcoholic strength of less than 94.8% by volume so that it retains the flavour of the raw materials used in its production,

Must be matured in Scotland in oak casks for not less than three years, and

Must not contain any added substance other than water and caramel colour."

If it doesn't meet these criteria, then it may not be called Scotch Whiskey.

The Delhi Court has now ruled that, pursuant to India's obligations under TRIPS, that a name may not otherwise suggest a Scottish origin, as it recently prohibited the use of RED SCOT.

Google's Commemorative Logos

miro.gif

mirolarge.jpg

Google modifies its logos to honor holidays or famous individuals. Last week it created a logo that alludes to (but, Google alleges, did not copy), Joan Miro's work, in honor of Miro's brithday. The Miro estate complained, and Google, without admitting wrong-doing, pulled the logo by noon.

Some reaction was, in effect, gimme a break, either because there was no cause of action, or the use was de minimis, or the resulting press will be bad for the Miro estate.

With regard to trademark, consider whether there is confusion as to endorsement. If the user is aware of Google's commemorative logo pattern, then confusion seems unlikely. However, not everyone is aware, and Google is pretty cryptic about it. In fact, I think part of the allure of the commemorative logo is that it functions somewhat as a puzzle.

Consider the copyright fair use analysis. In a case such as Ringgold v. Black Entertainment Television, Inc. 126 F.3d 70 (2d Cir. 1997), the owner of copyright in a poster argued that using a poster seen for 27 seconds as a decoration on a set of a TV show, was not de minimis use. Furthermore, plaintiff argued that were use of its poster to be deemed fair use, it would destroy any potential market for licensing its poster for set design usages. Is there a market for the Miro estate to license Miro-style fonts, and what effect might Google's use have on such a market?

How is Google using the artwork? It seems clear that Google could clearly state that such and such a day was a great artists's birthday, and then display a thumbnail image of that artist's work as a link to information on that artist, searchable through Google. Its commemorative logo makes that point much more elegantly and subtly; however it leaves it vulnerable to the charge that it is appropriating a third-party's copyrightable designs in order to decorate its home page.

Good exam question.

UPDATE: An anonymous reader advises that there has been a dispute in the past regarding use of MIRO-style fonts.

2d UPDATE: PRof. Patry weighs in heavily in favor of Google, in a post entitled "How Copyright is Getting a Bad Name."

April 23, 2006

Blog About IP Law In China

IP Dragon, a blog about IP law in the PRC, written by an anonymous dragon.

Calculation of Statutory Damages For Compilations

If eight copyrighted works are infringed by one unauthorized compilation, then plaintiff may be entitled to eight, not one, awards of statutory damages. If thirteen copyrighted words are infringed by seven unaothrized compilations, then plaintiff may be entitled to thirteen, not seven, awards of statutory damages. More, including text of decision, on the WB Music case from Prof. Patry.

April 22, 2006

Stoller On Hold?

TTABlog reports that the TTAB may have stopped granting Stoller extensions.

April 21, 2006

Example Of State Naming Regulation

When discussing the allocation of state corporate names, I meant to but didn't mention that in addition to the minimal 'identity search,' states impose various restrictions that loosely constitute consumer protection laws. For example, terms such as BANK or INSURANCE are restricted.

Here's an example. Franchise Law Blog reports on Rhode Island enforcing a law that liquor stores may not use a name suggesting that they are part of a franchise.

April 20, 2006

First .EU Dispute Decision

That was fast. As far as I can tell, an entity received a quick registration for PST in the Benelux. While another entity with an older PST registration is moving to cancel this Benelux registration, as far as this .EU dispute goes, a valid registration is a valid registration. I encourage EU practitioners to email me and set us straight.

Mark Cuban on 'What Is Click Fraud'?

Mark Cuban discusses the definition (and extent) of click fraud. He gives several examples:

"[Click Fraud is] a click by a system or person on a page designed to circumvent the advertiser's intent. In otherwords, advertisers are spending their money in order to get results. They have directed money to PPC advertising to get click throughs from their intended audience, to their intended destination.

If a kid on myspace says "click on the ads" to help me pay for XYZ, and they do, that's click fraud.

If an ad shows up on a splog and the advertisers doesn't want their ads on splogs. That's click fraud.

If an ad shows up on a parked domain and the advertiser doesnt want their ads on parked domains. That's click fraud.

If an ad shows up on a page thats part of an arbitrage scheme (buy clicks from a cheap PPC company, sell them using a more expensive PPC provider), that's click fraud."

OSECOLA OUTLAWS v. BILLINGS OUTLAWS

OsceolaOrgOutlaws.JPG

billingsoutlaws.jpg

Friend of the Blog Anne Mason writes to tell us that:

"Out of the venerable Middle District of Florida comes Montana Prof Sports LLC v. Leisure Sports Mgt. Inc., 2006 US Dist Lexis 7218 where the Kissimme Kreatures professional indoor football team was busted for its name change to the Osceola Outlaws by the Billings Outlaws, registered trademark owners. Injunction issued. I frankly like the Kreatures moniker better..."

More on indoor football here.

Law Review Article Cites Trademark Blog

I suppose a more modest title would have been "Columbia Law Review Article Discusses 'Disparaging' Trademarks.' (See Footnote 42). TTABlog is cited as well.

Why Did I Get A Demand Letter If I Was Allowed To Incorporate Under That Name?

I hear this every so often, usually in the context that the corporate lawyer who created a legal entity told the client that the name of the business was available, which meant that it was available as a corporate name in that state, but which the client understood to mean, simply, available.

The problem is that a corporate name is the name that the Secretary of State (which oversees incorporation in a state), allocates to a legal entity, after conducting an idential or near-identical search of the name, in that state. The availability of a corporate name means only that there is no other legal entity by that name in that state, and there is no trademark significance to this fact (a Secretary of State will apply some other restrictions to naming, usually relating to words associated with regulated entities such as banks or insurance, but thats besides this particular point).

Sometimes the Secretary of State will prohibit you from incorporating under an obviously problematic name, such as Coca Cola LLC, but the state will not conduct a likelihood of confusion analysis for corporate names. And they search the registry in their state, not all states. They are only concerned that tax bills and process gets served on the right corporation. Note: I am not referring to state trademark registries - I am talking about state corporation registries.

So you may be the only Acme Widgets, Inc. in California, but if there is a Rhode Island entity (incorporated or unincorporated) that started selling ACME brand widgets before you did in interstate commerce, you may have problems (and that you incorporated as Acme Widgets, Inc. two years ago will be no defense).

The good 'how to start your business' literature does address the corporate name/trademark distinction. I have only anecdotal evidence about how widespread is the misperception (and, to steal a saying I heard recently, the plural of anecdote is not data). I would imagine that lawyers who do a fair amount of incorporation work know to advise that unless a trademark search is performed, they are not clearing a name for trademark use (a disclaimer that a client may forget three years later when they get the demand letter). BLATANT PITCH TO CORPORATE LAWYERS - CONTACT US FOR YOUR TRADEMARK CLEARANCE AND FILING NEEDS.

I'm in favor of more education on this point, directed to the clients and the corporate law bar and the Secretaries of State, because it will lead to fewer nasty surprises and of course because it will lead to more clearance work for trademark lawyers.

The Australian Government has started addressing this issue. It has issued a report on the conflict between business names and trademarks here. Its proposals are discussed by Warwick Rothnie here.

Update: As I said, the good 'how to start a business' literature discusses this: 'What Do You Mean I Can't Use My Corporate Name' from Riker Danzig.

April 19, 2006

Every Symbol Tells A Story

aiga_63463.gif

AIGA, the American Institue for Graphic Arts, developed a set of 50 passenger and pedestrian symbols available for downloading.

Now there is a short film made entirely of the AIGA symbols.

HT Wendy Seltzer.

Aussie Adwords Dispute

IPKat: "Aussie Adwords And True-Blue Pans' (Telstra purchases keyword reflecting name of competitor).

Aussie barrister Warwick Rothnie comments here.

Law Font comments here.

Derby Music Fest Becomes Derby Music Jam

WHAS11com: 'Kentucky Derby Festival works to protect federal trademark'

China Daily: 'Luxury Brands Win Trademark Lawsuit"

China Daily: "Luxury Brands Win Trademark Lawsuit" (Prada, Louis Vuitton, Chanel, Gucci and Burberry win $2500 each from market selling counterfeits).

April 18, 2006

Sunrise Approaches for .MOBI

A sunrise period for registrations in the new .MOBI top level domain approaches, details via the Encirca registrar here.

For what it's worth, mobi.com, dotmobi.com and dotmobi.info seem to be taken by domain name speculators.

April 16, 2006

Stoller Has A Blog Now

Stoller has a blog now. Gotenu (an expression meaning 'My God,' muttered in situations like this).

April 15, 2006

Crochet Your Own Chanel Bag

crochet%20bag%20project.jpg

Instructions from Anti-Factory here.

Counterfeit Chic discussion here.

Deceptively Misdescriptive Decision

TTABlog: TTAB affirms refusal of SEPTEMBER 11, 2001 as Deceptively Misdescriptive.

Everything Must Go

Bankruptcy sale offering domain names and trademark DIET DEPOT

April 14, 2006

'Domain Names Worth Their Weight In Gold Again'

Slashdot: 'Domain Names Worth Their Weight in Gold Again."

Forrester Brand Trust Scorecard

From Forrester Research's 2005 Technology Brand Scorecard:

"In a reversal of the 2003 brand scorecard results, the past two years saw most device manufacturers' brand trust fall; only Apple and TiVo saw their brand trust rise. While brand trust dropped overall, there is tremendous variation in brand trust and in brand potential. In Forrester's brand scorecard analysis, Bose, Dell, Hewlett-Packard, Panasonic, and Sony earn highest marks, while Microsoft, Gateway, and LG Electronics rank lowest. The brand scorecards include profiles of each brand's regular users and aspiring users, data that holds lessons for marketers seeking to reach new customers."

April 12, 2006

People Who Need PEEPS

People apparently like to make things out of PEEPS.

What Should BLACKBERRY Do About REDBERRY In China?

blackberry.jpg

Let's say you're RIM, owner of the BLACKBERRY trademark. After years of trying to get into China market, just as you launch, you discover that a Chinese telecom giant has just launched its own wireless email product named REDBERRY.

What do you do?

Well, you could contact a great Chinese trademark lawyer like Spring Chang at Chang Tsi, and ask her what to do. This is what she'll say (note - this letter was composed NOT at the request of RIM but at my request for purposes of the Trademark Blog, to illustrate what I think is a typical fact pattern confronting trademark owners):


Dear RIM:

1. Chinese Trademark registrations for BLACKBERRY registered by Research in Motion Limited - I confirm that RIM possesses around fifteen (15) registrations/applications of BLACKBERRY in Classes 9, 38 and 41 in P.R. China. The first registration was obtained approximately in the year 2001. Based on the aforesaid, I do not think we need to worry about a legal basis for a proposed action. ED NOTE: THIS WAS IN RESPONSE TO MY QUESTION AS TO WHETHER AN UNREGISTERED FAMOUS MARK CAN BE USED TO ENJOIN AN INFRINGEMENT - AN UNREGISTERED WELL-KNOWN MARK CAN BE USED IN THE PRC AS A BASIS FOR OPPOSING AN APPLICATION.]

2. Status on registration and use of the trademark REDBERRY - Our online research indicates that China Unicom released the REDBERRY push mail service on April 3, 2006. There is not much information revealed by our research regarding the actual use of REDBERRY as a trademark, and we are under the impression that it has not yet been used in a large scale. Meanwhile, our on-line trademark search reveals no REDBERRY trademark application/registration, in the name of China Unicon or any others. In a word, China Unicom has conmmenced the business use of REDBERRY but they would not have applied for/registered the trademark REDBERRY (unless they filed the application not long ago, like within 3 months or a little bit longer, in that circumstance, our search could not reveal the existence of the trademark applicadtion). To be prudent, an official search is likewise recommended.

3. Non-use attack concerns - Before contemplating any action against China Unicom, based on our registration for BLACKBERRY, we need to make sure that the client's BLACKBERRY registrations in China are not vulnerable to non-use attacks (as some of them are registered for more than three years, but so far as I know, BLACKBERRY does not appear to have been introduced into China Mainland). [ED NOTE: DIFFERENT JURISDICTIONS HAVE DIFFERENT NON-USE TERMS. IN SOME JURISDICTIONS, RESUMED USE 'CURES THE DEFECT' BUT IN SOME JURISDICTIONS, DEAD IS GONE. OTHER VARIABLES REGARDING NON-USE IS WHETHER ADVERTISING WITHOUT MORE CONSTITUTES USE, AND WHETHER GOVERNMENTAL ACTIONS MAY EXCUSE NON-USE - ALSO, USE IN HK WILL NOT BE DEEMED USE IN PRC]

Please note that although BLACKBERRY is very famous in the US, Europe and many other jurisdictions, Chinese authorities will mainly consider its reputation and prior rights in China in determining a dispute. [ED. NOTE - THIS ILLUSTRATES A CHALLENGE IN FAMOUS MARK PROTECTION - DIFFERENT JURISDICTIONS HAVE DIFFERENT DEFINITIONS OF FAME - THE MOST COMMON DEFINTIONS BEING 'WORLDWIDE FAME' AS OPPOSED TO 'FAMOUS HERE.']

In other words, we can hardly resort to the international reputation of BLACKBERRY in an action againt China Unicom or other infringors, but rely on the prior registrations (and possible use) of the trademark in China. If the client is not sure about the actual use of BLACKBERRY mark in China, I suggest we take a very cautious attitude in determining the strategies in order to avoid possible offensive actions against our own registrations in China. [ED NOTE: MANY LARGE TRADEMARK OWNERS MAINTAIN TRADEMARK HYGIENE PROGRAMS TO ENSURE THAT IMPORTANT MARKS DO NOT BECOME VULNERABLE TO NON-USE ATTACK].

4. Proposed actions against infringement - Basically, if not considering the non-use attack issues, the client may consider

4.1 serving a Cease and Desist Letter to China Unicom in hope that they may give up the REDBERRY mark voluntarily.

4.2.lodging a litigation against China Unicom to force it to stop the use of REDBERRY. [ED NOTE: ALWAYS INQUIRE REGARDING URGENT vs. PERMANENT INJUNCTION RELIEF. ASK ABOUT FILING DEADLINES AND WHETHER BONDS WILL BE REQUIRED].

For the first choice, it could be efficient in terms of time and cost, if the cease and desist letter actually works. While, the outcome of a cease and desist letter is normally unpredictable because it depends on the counterparty's attitude. [ED. NOTE: THIS IS GOOD GENERAL ADVICE BUT IN THIS PARTICULAR SITUATION, MY HUNCH IS THAT BECAUSE CHINA UNICOM LIKELY DIDN'T SELECT THE MARK BY ACCIDENT, IT IS UNLIKELY TO BE PERSUADED BY A LETTER]

For the second choice, more factors need considering carefully and more research is needed. At present, we need to consider at least the following main issues:

a. China Unicom is a telecom giant, we need to consider as whether its background and power could affect the suit [ED NOTE: GOOD ADVICE IN ANY COUNTRY]

b. we need to carefully study the use status of the BLACKBERRY trademark registrations so as to avoid the non-use attack directing at our existing trademark right;

c. we need to carefully study the use status of the REDBERRY and BLACKBERRY mark in Chinese market so as to see whether we may claim unfair competition;

d. we need to research as whether the trademarks of the parties constitute confusingly similar as as to cause misleading; if yes, infringement of trademark right could be established.

Hope the aforesaid could address your concerns, and we are looking forward to discussing with you further.

Best regards

Spring

ED NOTE: ALWAYS ASK FOR A LIKELIHOOD OF SUCCESS AND A COST ESTIMATE.

UPDATE: I am told by Samuel the Blog reader that this is a press release from China Unicom that states that it chose REDBERRY because "it continued the familar Blackberry name and carry on the color red in Unicom's visual identity."

April 11, 2006

STARBUCKS DOUBLESHOT v. DOUBLESHOT COFFEE

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Owner of DoubleShot Coffee blogs about demand letter received from Starbucks, owner of registration for STARBUCKS DOUBLESHOT (no disclaimer of DOUBLESHOT).

Muhammad Ali Sells 80% Of Name For $6.8 Mil Per Letter

Muhammad Ail sells 80% of his name (which would be either MUHAMMAD A or HAMMAD ALI, depending where you started) for $50 million up front plus, to CKX, a licensing firm. Terms of deal here.

It can be argued that Muhammad Ali is the most famous person in the world but how would you measure that? Unaided awareness? Here's a methodological problem - Who is the Pope? Who is Benedict XVI? and Who is Joseph Ratiznger? will produce different results (as will Who is the President of the U.S.? and Who Is George Bush?).

Maybe 'Who Has The Most Recognized Face' has a different answer than 'Who Has The Most Recognized Name.'

April 10, 2006

Smoking Baby

Smoking Gun: 'Philip Morris Incensed Over 'Smoking Baby' HT Eric.

Leo Stoller Opposes Google's Application For GOOGLE

TTablog reports Notice of Opposition filed by Stoller against Google.

April 06, 2006

P&G Complaint Re 'Pearlized' Tampax Trade Dress

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Glenn Mitchell, Schwimmer Mitchell's head of litigation, writes:

Procter and Gamble and its subsidiary Tambrands, manufacturer of TAMPAX tampons, have filed suit in the Eastern District of New York against First Quality Hygienic, Inc., claiming trademark and trade dress infringement of Plaintiff's federally registered PEARL and PEARL PLASTIC marks and the packaging for TAMPAX PEARL tampons, which feature a smooth tapered plastic applicator (ED: we can email you the complaint).

The complaint itself is a straight-forward complaint, identifying the elements of the trade dress and seeking relief for trade dress infringement, trademark infringement and unfair competition by use of a confusingly similar mark.

The defendant allegedly uses the terms "pearlized" and/or "pearlized plastic" on the packaging for its competing plastic applicator tampon line. Preliminary research indicates that there is somewhat common generic reference to plastic applicator tampons as "pearlized," and this may be asserted as a defense. I have no specialized knowledge in the industry to know whether this defense would have any legs.

On the trade dress side, however, it appears that the defendant is on shakier ground, as defendant is alleged to use packaging that not only replicates the colors of plaintiff's packaging (the copy of the complaint that we reviewed was in black and white), and to adorn the packaging with a curved depiction of a string of pearls, which is also featured on plaintiff's packaging. Even if the term "pearlized" is weak or generic, this packaging element would appear to be distinctive and protectible.

Without making an evaluation of the strength of plaintiff's case or arguments concerning defendant's intent, I refer you to the website of First Quality and invite you to compare and contrast the packaging (and marks) of various of its products to well-known brands.

Although, in the interests of decorum, I have avoided making any puns, at the risk of destroying such decorum, I'll suggest that we revisit the status of the case every four weeks or so.

Should TTAB Charges $100 For More Than 30 Day Extension Requests?

Stoller has now filed more extension requests than Barry Bonds' and Babe Ruth' combined home run total. One applicant moved the TTAB to revoke the extension and the Board denied the motion, ruling that an extension as of right is an extension as of right.

TTABlog suggests a procedural step - make only the first 30 days free - charge a fee from then on.

My reaction - the issue isn't 1500 extension requests - the Board is right, an extension as of right is an extension as of right. The issue is the mailing of 1500 letters using, imho, extortion-like language - asking for $10,000 based on allegations of common law usage of, by now, 1500 different marks (which happen to be confusingly similar to marks all of which were published over the last four months). And I would have to speculate that someone, sooner or later, will send him money.

It isn't an issue for the TTAB - it's an issue for the FBI.

The History Of Nipper And His Master's Voice

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'The History of Nipper and His Master's Voice."

Arista Record v. Flea World

Prof. Patry on Arista v. Flea World in which a flea market is liable as intermediary. Case is significant as post-Grokster.

SDNY: Keyword Purchases Not Trademark Use

Merck and MSD Technology v. Mediplan Health Consulting, 05 CV 3650 (DC) (SDNY March 30, 2006).

Prof. Tushnet commentary here.
Prof. Goldman commentary here.

O OLIVE v. O ORGANICS

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Marin Independent Journal: 'Marin Olive Oil Maker Sues Safeway' (O OLIVE v. O ORGANICS).

SWEET PEA v. 52 SWEET PEAS

Miami Herald: "Sweet Pea Ltd. Settles Suit With Little Peas"

INTEL v. INTELL ENTERTAINMENT

The Inquirer: "Intel Sues Disk Jockey For Diluting Its Trademark."

MALIBU PIER

Malibu Times: Dispute over MALIBU PIER.

April 04, 2006

'Residual Reputation' Case re LUCKY For Supermarkets

SacBee: 'Name's Not So Lucky For Grocery Outlets' (Albertson's sues supermarket using LUCKY mark despite reportedly stopping use of mark six years ago).

Finnegan Henderson article on goodwill in 'abandoned' trademarks.

Grey Deere

BizJournals: 'Ruling Deals Setback For John Deere's Fight Against Grey Market Goods.;

'GM Slow To React To Nasty Ads'

News.com: 'GM Slow To React To Nasty Ads.'

'How To Unmask An Anonymous Blogger'

Law.com: 'How to Unmask an Anonymous Blogger.'

April 03, 2006

True Story Re My Phone Service

Me: This is the fourth day my firm hasn't had dial tone.

Customer Service: Yes sir, because of the urgency we've elevated it to Business Class Support.

Me: What does that mean?

Customer Service: The Business Class Support tech will handle your trouble ticket. Unfortunately, he's out today, however he'll get to it first thing tomorrow morning.

Me: Wait, because you've elevated it, you can't get to it today?

Customer Service: No sir.

Me: Can you lower its urgency, so you can get to it sooner?

Customer Service: Sir?

Me: Never mind.

Protecting The Lego Brick

Shape Blog: LEGO 101: protection, disputes, litigation.

Where Should We Go The Tuesday Night In Toronto?

Our firm, and fellow bloggers from TTABlog and Nerdlaw, would like to have a get-together on the Tuesday night on INTA. The T&T extravaganza will be at The Docks that night. I'm not sure there is such thing as a bar next door to The Docks, but if there is, email me and advise.

Troubles For WINCHESTER Rifle

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Coverage of troubles for the manufacturer of the WINCHESTER Rifle here. Image from website of WINCHESTER gun collector here.

Nautilus Stretches Truth On NYLON

43 (b)log: ''False Marking And False Advertising of Exercise Machines" - Icon Health & Fitness, Inc., v. The Nautilus Group, Inc., 2006 WL 753002 (D. Utah) (Nautilus liable for falsely designating parts of its BowFlex machines as patented.)

Not as serious: Nautilus referring to nylon parts as 'Poly-Hexamethanline-Adipamide' (which is almost how you spell the chemical name for nylon).

Bonus link: NYLON is not an abbreviation for NY LONDON.