Bright Lights, Big Citi
Citigroup v. City Holding, 9 Civ 10115 (RWS) (SDNY Feb 7, 2003) (available at Courtweb). Citigroup fails to cancel CITY INSURANCE registration and apparently tolerates use of CITY-variant marks by City Holding of West Virginia (see photo left). Double edged sword: Citigroup had previously had to argue that it could co-exist with a CITY-variant mark in the financial field. The long decision contains an interesting history of Citigroup's policing efforts over the years. Tidbit: The CITIBANK mark has 89% consumer awareness (although the decision does not indicate if that is aided or unaid brand awareness).
Prior decision here.
