Plaintiff, top, sells apparel. Defendant sells vapib accessories but apparently also ‘promotional apparel’ (!?!). District court had dismissed on summary judgment, finding the logos are too dissimilar. 10th circuit reverses. A jury could find similarity because AFFLICTION is commercially and conceptually strong. The Fleur de Lises (fleur de lii?) are pointing in different directions but are still fleur de lises. The words are in different fonts but they’re both in a circle. And a lower degree of similarity is required if the goods are closely related. (ed. note: plaintiff is asserting initial interest confusion and post-sale confusion but not purchase confusion. perhaps a higher degree of similarity is warranted instead).