9
Aug/18

I’m Not Saying Defendant’s A Gold Digger: Seeking Arrangement Sues RichMeetBeautiuful


Reflex Media operates online dating websites such as SEEKING ARRANGEMENT.  Seeking Arrangement uses the term ‘Sugar Daddies’ to describe its target customers.  Its taglines RELATIONSHIPS ON YOUR TERMS and MUTUALLY BENEFICIAL RELATIONSHIPS are part of its coy branding.

Defendant RichMeetBeautiful (hmmm, a little too-on-the-nose) allegedly used plaintiff’s taglines, but also copied various profile descriptions.

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