23
Nov/15

NY Class Action Against ‘Over-sized’ Bottles of TIDE Detergent and Bleach


tide plus

 

Lead plaintiff in class action purchased the 92 fluid ounce and 138 fluid ounce bottles of TIDE PLUS BLEACH.  The opaque bottles were ‘over-sized’ and did not accurately reflect the volume of detergent.  Proctor &^ Gamble ‘routinely employed deceptive packaging containing excessive empty space to mislead consumers into believing they were receiving more laundry detergent than they actually were’  Also, by increasing the size of the bottles, defendants ‘maximized the shelf presence of their products.’  There does not appear to be an allegation that the bottles did not contained the identified number of fluid ounces.

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