The New Jersey Turnpike Authority operates the Garden State Parkway. It owns a federal registration for its logo. There are rest stops on the Garden State, and people stop there and eat pizza. Defendant has two pizza restaurants in Florida, and aspires to be a franchisor for Jersey-themed restaurants. It uses a logo apparently based on the Garden State Parkway logo.
Which cheap joke should we go for: Someone is in one of Defendant’s restaurants and thinks “wow, how did I find myself in a rest area on the Garden State Parkway?” or “Why would Defendant think that rest areas on the Garden State Parkway was an association worth evoking?”