huh. Plaintiff owns an incontestable registration for RUFFLEBUTTS for children’s apparel. It spots a suspicious order by defendant, who (allegedly) indicates that it is seeking to copy plaintiff’s business (see Complaint paras 21 to 28). Plaintiff’s RUFFLEBUTT product illustrated on top, defendant’s RUFFLE BUNS below it. I don’t know what the market looks like, but I’m wondering if there could be a trade dress issue.