Plaintiff is a fashion model. Co-defendant photographer allegedly misrepresented the purpose of a photo shoot and the model’s image was used as the ‘face’ of co-defendant cosmetic line. Plaintiff brings federal false endorsement and various NY claims including Civil Rights Law Section 51. Defendants move for judgment on the pleadings. Discussion of pleading standards for all claims. Of particular note: ‘celebrity’ is not required to bring Lanham false endorsement claim.